About

The BA in Professional Communication (Blended) programme offered by the Royal Roads University balances the best of academic education, professional experience and practical skills, and combines a comprehensive overview of communications as an academic field with a selection of courses in professional writing, public relations, journalism, public speaking, organizational communication and new media. Graduates will be able to understand the fundamental concepts, tools, processes and techniques in communication and will have developed interpersonal, teamwork and leadership skills.

The 24–month blended model of the BA in Professional Communication program has been developed to meet the needs of students who wish to continue their employment, while completing their third and fourth years of a bachelor's degree. The blended program is delivered through online learning and on-campus residencies, a two-week on-campus residency at the beginning of each year (with the rest of the program delivered online).

Graduates of this program will become well equipped for advancement in their careers. While training in communication skills in key to all career paths, education in professional communication is especially beneficial for careers in public relations, advertising, marketing, journalism, and corporate, technical, or web-based communication.

Students typically apply to the program with 60 university credits (or years one and two of a BA), often in the form of an associate of arts diploma or degree. Applicants who do not have the formal academic education or credits to qualify for admission, may be assessed on the basis of both their formal education or career experience in accordance with the Flexible Admission Policy.

Careers

The field of communications spans across many industries, including:

• Advertising Specialist, Marketing Specialist, Copy Writer, Account Executive Manager.

• Media Planner, Creative Director, Public Researcher.

• Station Manager, Director of Broadcasting, Community Relation Director, Unit Manager.

• News Writer/Manager, Technical Director, Advertising/Marketing, Announcer/Presenter.

• Disc Jockey, News Manager, Casting Director, Producer, Business Manager.

• Management, Personnel Recruiter, Human Resources, Trainer, Public Information Officer.  

• Industrial Relation, Negotiator/Mediator, Customer Service, Editor, Human Resources. 

• Communication Director, Public Relations, Social Worker, Marketing Director

• Research Analyst, Communication Analyst, Public Administrator, Human Rights Officer

• Community Affairs Liaison   

• Public Information Officer, Legislative Assistant, Campaign Director, Research Specialist, Program Coordinator, Elected Official

• Television/Film Producer/Director, Systems Analyst, Technical Copywriter

• Trade Negotiator/Mediator, Corporate Representative, Translator, Diplomat  

• Reporter, Editor, Newscaster, Author, Copy Writer, Script Writer.

• News Service Researcher, Technical Writer, Acquisitions Editor, Media Interviewer.

• Publicity/Advertising Manager, Marketing Specialist, Lobbyist Account Executive.

• Corporate Public Affairs Specialist, Development Officer, Sales Manager, Creative Director.

• Media Analyst, Media Planner, Public Opinion Researcher.

• Performer, Script Writer, Arts Administrator, Costume Design, Stage Manager, Casting Director.