• Application Deadline
  • 36 months
    Duration
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Overview

The BSc in Applied Global Marketing (Hons) at Coventry University title tells you the key things you need to know. Firstly, every aspect of your study will be set in an international and multi-cultural context. Secondly, you’ll learn to apply a set of very practical skills which are highly valued by employers. Thirdly, you’ll become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients. 

Career prospects

This commercially astute and digitally aware course could propel you into an exciting marketing management career anywhere in the world.

When you graduate, you’ll face a huge range of options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career.

Your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice. 

The optional placement and internship could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you choose to do.

UK's Top Modern University

Are you looking to develop skills for your future career? Take the next step and choose to study at the UK's Top Modern University (Guardian University Guide 2019). Coventry University puts employability at the centre of all that we do and have great links with industry, helping thousands of students to find relevant work placements and internships.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    • Duration description

      4 years sandwich

    Part-time
    • Average part-time duration 60 months
    • Part-time variant
      Flexible
    • Duration description

      5 years part-time (UK/EU only)

  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Professional and Academic Skills
  • Managing People in Professional Marketing Roles
  • Principles of Marketing
  • Accounting and Financial Management for Marketers
  • Global Business Issues
  • Contemporary Digital Landscapes

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

A-Levels

A-Level applicants are required to have three A2 Levels. Coventry University may include AS grades within an offer but we are not able to accept two AS Levels in place of one A2 Level. 

Documents
  • Academic transcripts
  • Degree/diploma certificates
  • Academic or professional reference
  • Personal statement
  • English language test score
  • Copy of current passport

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    12924 GBP/year
    Tuition Fee
    Based on the original amount of 12924 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Coventry

  • 656 - 1060 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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