• Anytime
    Application Deadline
  • 36 months
The BA in Marketing and Events Management (Hons) at University of Wolverhampton will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally.


At the end of this BA in Marketing and Events Management (Hons) at University of Wolverhampton you, the student, will be able to:

  • Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture.
  • To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues.
  • Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets.
  • Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers.
  • Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues.
  • Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues.


A degree in Marketing and Events Management will prepare you for career opportunities in the events sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of events and venues. 

Upon graduation students can expect to enter a number of roles in the events marketing sector: public, private or voluntary, gain career progression or set up their own events business. 

Opportunities can be found in a diversity of venues worldwide from management of venues and stadia, conferencing in hotels to staging corporate, local authority or charity events, arts and music festivals, or business start-up such as Wedding planning. Graduates of this award may also progress to our Marketing and Events postgraduate programmes.

Detailed Programme Facts

  • More details:

    We welcome late applications, but please keep in mind that late applications will only be considered for courses that still have places available.

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Average part-time duration 60 months
    • Intensity Flexible
    • Part-time variant
    • Duration description
      5/6 years
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses included:

  • Marketing Principles
  • Venue Design and Management
  • Academic skills
  • Marketing Research
  • Introduction to Events and Venues
  • Marketing in Action
  • Marketing Planning
  • Research, Themes in Events
  • Services Marketing
  • Entrepreneurial marketing
  • Functions and Special Events
  • Marketing Communications Theory and Practice

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

General Requirements

  • ‘A’ levelgrades BBC - CCC
  • BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
  • Access to HE Diploma full award
  • If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
  • Successful completion of the foundation year of our BA (Hons) Business Management with Foundation Year guarantees entry on to this course

Tuition Fee

  • International

    12000 GBP/year
    Tuition Fee
    Based on the original amount of 12000 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


  • Home/EU - 2,975 GBP per year.

Living costs for Wolverhampton

  • 550 - 900 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


The University also offers a range of Bursaries and Scholarships in addition to other financial support packages.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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