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Marketing and Entrepreneurship, B.B.A.

  • Application Deadline
  • Unknown
Sherbrooke, Canada
The Marketing and Entrepreneurship concentration from Bishop’s University aims to build the skills that student need for an exciting career in marketing and/or to start a high-growth business of their own. 
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We combine academic instruction and hands-on experience to build important intellectual and professional tools that ignite students’ ingenuity and entrepreneurial thinking. We expose students to cutting-edge marketing techniques, encourage their creativity and develop their critical thinking, analytical, strategic and leadership skills. 


The Marketing and Entrepreneurship concentration from Bishop’s University approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions, so that students will receive:

  • Practical opportunities working with area industry on real projects;
  • The skills and opportunity to create a launch-ready business of their own;
  • Development of high demand business skills and abilities.

Detailed Programme Facts

  • Programme intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course include:

  • Basic Finance
  • Small Business Finance
  • Introduction to Entrepreneurship: New Venture Creation
  • Interpersonal Skills
  • Consumer Behavior
  • Entrepreneurship Lab 
  • Marketing Research
  • Marketing Communication
  • Marketing Channels
  • Product Strategy and Innovation
  • Happiness Marketing
  • Marketing Policies

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • International students who do not have the equivalent of the required mathematics courses will also be required to take an additional mathematics course (MAT 190) outside of their degree requirements before being able to enroll in MAT 196.
  • MAT 190 is a remedial course and its credits don’t count towards any business degrees. Both MAT 196 and MAT 197 are required mathematics courses, are considered non-business electives and count towards the business degree.
  • International students are required to complete MAT 196 and MAT 197 within the first 45 credits of the program.

Tuition Fee

  • International

    808 CAD/credit
    Tuition Fee
    Based on the original amount of 808 CAD per credit and a duration of .
  • National

    84 CAD/credit
    Tuition Fee
    Based on the original amount of 84 CAD per credit and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Out-of Province and French Citizens & Belgian Francophone: $264 per credit

Living costs for Sherbrooke

  • 1080 - 1710 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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