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Marketing, Bachelor of Business

  • Application Deadline
  • 36 months
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The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and ebusiness. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied.

Students are well prepared for a role on a marketing team. Students may elect to choose PC Business Applications and Advanced Business Computing to develop computing skills in this area. Those who stay on and apply for the Honours Bachelor Degree programme will study marketing issues in greater depth and detail. The European language option – French, German, or Spanish  may also be chosen on the programme.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Financial Accounting 1
  • Introduction to Information Technologies, Applications and Social Media
  • Critical Skills Development
  • Business Mathematics 1
  • Introduction to Marketing Theory

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Entry Requirements for Bachelor Degree:

  • At least Grade D3 (ordinary level) in five subjects in the Leaving Cert. The subjects must include either English or Irish. Ordinary level Mathematics (Grade D3) is also a requirement.
  • Recent minimum CAO points:  180
  • Points range of recent offers: 180-585

Tuition Fee

  • EU/EEA

    3250 EUR/year
    Tuition Fee
    Based on the original amount of 3250 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dublin

  • 1100 - 1800 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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