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Advertising and Marketing Communications, B.A.

  • Application Deadline
  • 36 months
University rank #801 (QS) Dublin, Ireland
Be part of the team that designs successful advertising and communications campaigns for public and private sector organisations. Advise companies as to how they can get the most out of their Public Relations activities. Devise sales promotions programmes that help launch new products or help boost the sales of products in competitive markets.
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Come up with ideas that harness the potential of new technologies for communicating with new and existing customers. Design a digital marketing strategy that includes Search Engine Marketing, Email, Social Media, Mobile, eCommerce, Website Optimisation, Search Engine Analytics and Optimisation and Viral Advertising.

Be involved in organising major sporting, musical and cultural events. Work in a public or private sector organisation and be responsible for their advertising and marketing communications activities.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Critical Skills Development
  • Introduction to Information Technologies, Applications and Social Media
  • Introduction to Advertising
  • Introduction to Marketing Theory
  • EU Studies 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Applicants apply through the CAO and minimum of Grade o6 in five subjects in the Leaving Certificate Examination, which must include Mathematics and English or Irish
  • Please note, all applicants must submit a portfolio
  • Mature students welcome: Mature applicants (over 23 years of age) may not be required to meet the minimum entry requirements, and may be considered on their merits

Tuition Fee

  • EU/EEA

    3250 EUR/year
    Tuition Fee
    Based on the original amount of 3250 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dublin

  • 1100 - 1800 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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