Creative Industries

Overview

This Creative Industries BSS programme at VILNIUS TECH outcomes:

• Knowledge of main communication theories and the ability to apply them in a creative way, taking into consideration the peculiarities of communication services.

• Knowledge of business communication strategies and their application in creative communication projects.

• Knowledge of art and visual communication integration possibilities into the development of communication products for the media (Radio, Television, the Internet).

• Knowledge of information technologies and media possibilities in the development of communication products and services.

• The ability to carry out a preliminary research, purposefully choosing the optimal methods and tools; to analyze and publish research results.

• The ability to formulate and realize the communication solutions of particular companies, creatively integrating artistic tools, taking into consideration the needs of various audiences and target groups.

• The ability to initiate and implement creative communication projects both individually and in teams.

• The ability to convey information, integrating informational communication technologies and the media possibilities.

• The ability to communicate with both creative team members and society, when developing and presenting results of creative activities.

• The ability to take full responsibility for the quality of the creative projects participants' activity quality, in compliance with both professional ethics and citizenship.

• The ability to plan and organize one's own communication activities, taking into consideration the undergoing processes in the environment.

• The ability to foresee and assess the impact of one's own activities on the social, economic, cultural development.

Career opportunities

• CI study programme prepares specialists of creative industries "media" and "applied creativity" sectors (advertising, marketing, public relations, multimedia, television, film, press and other).
• The bachelors of communication may be employed at the private enterprises that provide creative services: marketing, public relations, advertising, design, event organizing, culture and arts projects (television, video, internet, photography, music media, video games) as well as in marketing and public relations departments of various organizations.