Overview

Communication - Integrated Marketing is the crafting of recognizable and memorable marketing, advertising, and public relations messages using multiple media formats. The goal is to create a “brand” that is seamless to the customer.

Learning outcomes

Whether the customer is being exposed to the message through print, broadcast, or digital formats, the professional strives to create a brand that is unforgettable. The Integrated Marketing objective is to have all of the various modes connect, both visually and logically, in a way that serves both the customer and the business. Students in the IMC concentration study and produce marketing, advertising, and public relations plans, presentations, and reports to help them compete in the 21st century marketplace.