Overview
Communication - Integrated Marketing is the crafting of recognizable and memorable marketing, advertising, and public relations messages using multiple media formats. The goal is to create a “brand” that is seamless to the customer.
Learning outcomes
Whether the customer is being exposed to the message through print, broadcast, or digital formats, the professional strives to create a brand that is unforgettable. The Integrated Marketing objective is to have all of the various modes connect, both visually and logically, in a way that serves both the customer and the business. Students in the IMC concentration study and produce marketing, advertising, and public relations plans, presentations, and reports to help them compete in the 21st century marketplace.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Principles of Advertising
- Public Relations
- Design for Marketing
- Consumer Behavior
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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More details
- National students - Rolling admission
Language
English
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 5.5
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 46
Credits
120 alternative credits
Delivered
On Campus, Online
Disciplines
Communication Sciences Marketing View 858 other Masters in Marketing in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 5.5
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 46
Other requirements
General requirements
Wilmington University Application for Admission
$35 non-refundable application fee
Copy of Permanent Resident Card
Official Transcripts from United States institutions
Tuition Fee
To alway see correct tuition fees
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International
419 USD/creditTuition FeeBased on the tuition of 419 USD per credit during 48 months. -
National
419 USD/creditTuition FeeBased on the tuition of 419 USD per credit during 48 months. -
In-State
381 USD/creditTuition FeeBased on the tuition of 381 USD per credit during 48 months.
Living costs for New Castle
1000 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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