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Communication - Integrated Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
New Castle, DE, United States| Online
Earn a Communication - Integrated Marketing Degree at Communication - Integrated Marketing Designed for Busy Professionals. WilmU will prepare you for success with skills in advertising, public and media relations, marketing, and social media.
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Overview

Communication - Integrated Marketing is the crafting of recognizable and memorable marketing, advertising, and public relations messages using multiple media formats. The goal is to create a “brand” that is seamless to the customer.

Learning outcomes

Whether the customer is being exposed to the message through print, broadcast, or digital formats, the professional strives to create a brand that is unforgettable. The Integrated Marketing objective is to have all of the various modes connect, both visually and logically, in a way that serves both the customer and the business. Students in the IMC concentration study and produce marketing, advertising, and public relations plans, presentations, and reports to help them compete in the 21st century marketplace.

Detailed Programme Facts

  • More details:
    • National students - Rolling admission
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:

  • Principles of Advertising
  • Public Relations
  • Design for Marketing
  • Consumer Behavior

English Language Requirements

  • Minimum required score:

    46

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Wilmington University Application for Admission

  • $35 non-refundable application fee

  • Copy of Permanent Resident Card

  • Official Transcripts from United States institutions

Tuition Fee

  • International

    419 USD/credit
    Tuition Fee
    Based on the original amount of 419 USD per credit and a duration of 48 months.
  • National

    419 USD/credit
    Tuition Fee
    Based on the original amount of 419 USD per credit and a duration of 48 months.
  • In-State

    381 USD/credit
    Tuition Fee
    Based on the original amount of 381 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New Castle

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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