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Integrated Marketing Communications - Strategic Management, Bachelor

  • Application Deadline
  • 48 months
    Duration
North Smithfield, RI, United States
Our program combines study in advertising, communications, emerging media, marketing strategy, and public relations to help students excel in today’s workplace. Within the IMC major are four different paths: Executive-Level Communications, Strategic Marketing, Emerging Media and Social Media, & Creative Communications.
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Overview

In today’s digital age, marketing products to consumers involves a multitude of selling channels and communication methods. 

The programme

Students in the strategic marketing path learn how to optimize analytics and metrics to sell a product to the right person, at the right time, and at the right price. Through study in advertising and consumer behavior, you will understand your customer’s needs and develop marketing strategies to meet those needs at a profit.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Principles of Integrated Marketing Communications
  • Graphic and Creative Design
  • Corporate Communication
  • Media Writing

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

    • Submit the application for admission either online or by submitting the paper version. There is a non-refundable application fee that must be paid with the application. For domestic students, the fee is $35 and for international students, the fee is $75.
    • Ask your high school(s) to send us your official transcript (standard high school diploma). If you submit the transcript yourself, be sure you send it in a sealed envelope. We also accept GED results.
    • Submit your official SAT and/or ACT scores. The SAT score with be computed based on the Math and Critical Reading sections only. Submit all scores if you took the test(s) multiple times as we do super score using the highest score of each category. 

Tuition Fee

  • International

    23380 USD/year
    Tuition Fee
    Based on the original amount of 11690 USD per semester and a duration of 48 months.
  • National

    23380 USD/year
    Tuition Fee
    Based on the original amount of 11690 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for North Smithfield

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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