36 months
Duration
21812 AUD/year
6684 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Media and Communication - Public Relations Major at Swinburne Online combines core communication and marketing principles in coursework that hones your writing skills and develops your understanding of new media and digital marketing.

Visit the official programme website for more information

Overview

Join the world of image, influence and public perception with the Media and Communication - Public Relations Major at Swinburne Online .

Learn how to help companies build lasting relationships with the people most important to their success. You will develop your skills in producing engaging content, targeted messaging and strategic campaigns to communicate effectively with target audiences.

You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis.

Graduates are equipped to work in a range of public and private sector industries, from corporate communications to publicity.

    What you will learn

  • Professional Communication

Build your skills and confidence as a professional communicator.

  • Intercultural Communication

Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

Learn how to plan and manage PR campaigns and evaluate their success.

  • Writing

Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

Understand communication theories in relation to social media, online communities and blogging.

Career Opportunities

  • Public Relations Officer

Develop and implement communication strategies to promote information about an organisation to the public.

  • Media Relations Coordinator

Develop and manage important brand relationships with the public and the media.

  • Community Manager

Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

Plan and implement public relations strategies to build a favourable public image.

Programme Structure

Courses include:

  • Learning and Communicating Online
  • Professional Communication Practice
  • Professional Practice: Client and Agency Management
  • Global Media Industries
  • Business of Media
  • Global Public Relations Practice
  • Public Relations Theory and Practice

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Credits

24 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

CRICOS 00111D

Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.
  • Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Tuition Fee

To alway see correct tuition fees
  • International

    21812 AUD/year
    Tuition Fee
    Based on the tuition of 21812 AUD per year during 36 months.
  • National

    6684 AUD/year
    Tuition Fee
    Based on the tuition of 6684 AUD per year during 36 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Media and Communication - Public Relations Major
-
Swinburne Online

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