• Application Deadline
  • 36 months
The Media and Communication: Public Relations Major at Swinburne Online combines core communication and marketing principles in coursework that hones your writing skills and develops your understanding of new media and digital marketing.
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Join the world of image, influence and public perception with the Media and Communication: Public Relations Major at Swinburne Online.

Learn how to help companies build lasting relationships with the people most important to their success. You will develop your skills in producing engaging content, targeted messaging and strategic campaigns to communicate effectively with target audiences.

You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis.

Graduates are equipped to work in a range of public and private sector industries, from corporate communications to publicity.

Learning Outcomes:

  • Professional Communication

Build your skills and confidence as a professional communicator.

  • Intercultural Communication

Learn how to effectively communicate within a multicultural society.

  • Campaign Planning

Learn how to plan and manage PR campaigns and evaluate their success.

  • Writing

Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

  • Digital Communities

Understand communication theories in relation to social media, online communities and blogging.

Career Opportunities

  • Public Relations Officer

Develop and implement communication strategies to promote information about an organisation to the public.

  • Media Relations Coordinator

Develop and manage important brand relationships with the public and the media.

  • Community Manager

Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

Plan and implement public relations strategies to build a favourable public image.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Duration description
      • 3 years full time or equivalent part time
  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Learning and Communicating Online
  • Professional Communication Practice
  • Professional Practice: Client and Agency Management
  • Introduction to Media Studies
  • Global Media Industries
  • Business of Media
  • Global Public Relations Practice
  • Public Relations Theory and Practice

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements


Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    20580 AUD/year
    Tuition Fee
    Based on the original amount of 61740 AUD for the full programme and a duration of 36 months.
  • National

    6564 AUD/year
    Tuition Fee
    Based on the original amount of 19698 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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