• Application Deadline
  • 36 months
    Duration

About

Combining core communication and marketing principles, this Bachelor of Media and Communication: Public Relations Major at Swinburne Online gives you the skills to help companies build lasting relationships with the people most important to their success.

You will learn how to effectively communicate with your target audience through the production of engaging content, targeted messaging and strategic campaigns.  

Along with your writing skills, you will develop an understanding of new media and digital marketing. You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis. And once you graduate, you’ll be equipped to work in a range of public and private sector industries, from corporate communications to publicity. 

Career opportunities

  • Media Relations Coordinator

Develop and manage important brand relationships with the public and the media.

  • Community Manager

Build, grow and manage a brand’s community through social media and other online channels.

  • PR and Events Manager

Build a company’s presence through a range of messaging and events.

  • Public Relations Manager

Plan and implement public relations strategies to build a favourable public image.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    Part-time
    • Duration description
      3 years full time or equivalent part time
  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Learning and Communicating Online
  • Professional Communication Practice
  • Professional Practice: Client and Agency Management
  • Introduction to Media Studies
  • Global Media Industries
  • Business of Media
  • Global Public Relations Practice
  • Public Relations Theory and Practice
  • Public Relations Writing

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    20580 AUD/year
    Tuition Fee
    Based on the original amount of 61740 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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