Media and Communication: Media Studies Major, Bachelor

Overview

Taught by industry professionals, the Media and Communication: Media Studies Major at Swinburne Online will equip you with the skills to write for print, broadcast and digital media, create engaging cross-platform content, and produce digital media projects.

You will learn about globalisation, media ethics and social media, and how to reach audiences effectively through both traditional and digital media.

With this qualification you will be ready for a range of roles within the media and communications industry, from radio production to advertising.

Learning Outcomes:

• Professional Communication

Build your skills and confidence as a professional communicator.

• Intercultural Communication

Learn how to effectively communicate within a multicultural society.

• Campaign Planning

Create engaging PR strategies and implement campaigns across multiple platforms.

• Writing

Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

• Digital Communities

Explore how social media and online communities impact how we communicate with each other.

Career Opportunities

• Marketing Officer

Assist management with the marketing activity for a company or client.

• Public Relations Officer

Develop and implement communication strategies to promote information about an organisation to the public.

• Digital Marketing Specialist

Develop and implement digital strategies designed to increase online traffic to a company’s website.

• Radio Production Coordinator

Maintain production schedules for radio and liaise with talent.

• Communications Coordinator

Develop internal and external messaging on behalf of a company.

• Digital Media Account Manager

Lead strategic digital media planning, buying and implementation.