36 months
43500 AUD/year
Tuition fee
Apply date
Start date


You don’t have to be a former athlete to become a sports industry professional. Gain a Bachelor of Business - Sports Management Major at Swinburne Online, and you will have the skills to work in a diverse range of sports-related business, management and marketing roles.

Visit the official programme website for more information


You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.

Taught by industry professionals, the Bachelor of Business - Sports Management Major at Swinburne Online gives you an understanding of the financial, administrative and legal aspects of sports management. 

You’ll graduate with a specialised skill set that equips you to work in all corners of this energetic industry, including sports events, player management, sponsorship and community development.

    What you will learn

  • Sports Media

Understand the relationship between sport, the media and business operations.

  • Sports Culture

Learn about the history of sport in and the role it plays in Australian culture.

  • Event Management

Plan and manage events, and accurately assess if they achieve key business objectives.

  • Sports Marketing

Explore how marketing can grow a sporting club, organisation or brand.

  • Facility Management

Learn how to manage the operational aspects of a sporting and recreational facility.

Career opportunities

General Manager

  • Establish business objectives and put procedures in place to meet them.

Sporting Club Manager

  • Oversee the operations of a sporting club, and manage its growth and development.

Events Manager

  • Build a company’s presence through various event channels.

Sponsorship Manager

  • Generate leads and partnership opportunities for a brand, player or club.

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles 
  • Sports/ Advertising/ Media
  • Critical Thinking in Management
  • Fundamentals of Marketing

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


24 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Swinburne Online and/or in Australia, please visit Student Insurance Portal.

Other requirements

General requirements

CRICOS 00111D 

Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Tuition Fee

To alway see correct tuition fees
  • International

    43500 AUD/year
    Tuition Fee
    Based on the tuition of 43500 AUD per year during 36 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business - Sports Management Major
Swinburne Online


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