• Application Deadline
  • 36 months
You don’t have to be a former athlete to become a sports industry professional. Gain a Bachelor of Business: Sports Management Major at Swinburne Online, and you will have the skills to work in a diverse range of sports-related business, management and marketing roles.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised


You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.

Taught by industry professionals, the Bachelor of Business: Sports Management Major at Swinburne Online gives you an understanding of the financial, administrative and legal aspects of sports management. 

You’ll graduate with a specialised skill set that equips you to work in all corners of this energetic industry, including player management, sponsorship and community development.

    What you will learn

  • Sports Media

Understand the relationship between sport, the media and business operations.

  • Sports Culture

Learn about the history of sport in and the role it plays in Australian culture.

  • Event Management

Plan and manage events, and accurately assess if they achieve key business objectives.

  • Sports Marketing

Explore how marketing can grow a sporting club, organisation or brand.

  • Facility Management

Learn how to manage the operational aspects of a sporting and recreational facility.

Career opportunities

General Manager

  • Establish business objectives and put procedures in place to meet them.

Sporting Club Manager

  • Oversee the operations of a sporting club, and manage its growth and development.

Events Manager

  • Build a company’s presence through various event channels.

Sponsorship Manager

  • Generate leads and partnership opportunities for a brand, player or club.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Duration description

      3 years full time or equivalent part time

  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Introduction to Business Information Systems
  • Sports/ Advertising/ Media
  • Introduction to Management
  • Critical Thinking in Management
  • Fundamentals of Marketing

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements


Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    21952 AUD/year
    Tuition Fee
    Based on the original amount of 21952 AUD per year and a duration of 36 months.
  • National

    33465 AUD/year
    Tuition Fee
    Based on the original amount of 33465 AUD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Let us fund your studies abroad!

Apply to The Global Study Awards and get the chance to receive up to £10000 for your study abroad! This funding is powered by ISIC, British Council, IELTS and Studyportals.

Tell me more
Global Study Awards


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?