• Application Deadline
  • 36 months
You don’t have to be an athlete to become a sports professional. By studying the Bachelor of Business: Sports Management Major at Swinburne Online, you will have the skills to work in a diverse range of sports related business, management and marketing roles. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.


Taught by industry professionals, the Bachelor of Business: Sports Management Major at Swinburne Online gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll graduate with a specialised skill set that equips you to work in all corners of this energetic industry, including player management, sponsorship and community development.

Learning outcomes

  • Sports Media

Understand the relationship between sport, the media and business operations.

  • Sports Culture

Learn about the history of sport in and the role it plays in Australian culture.

  • Event Management

Plan and manage events, and accurately assess if they achieve key business objectives.

  • Sports Marketing

Explore how marketing can grow a sporting club, organisation or brand.

  • Facility Management

Learn how to manage the operational aspects of a sporting and recreational facility.

Career opportunities

  • Sporting Club Manager

Oversee the operations of a sporting club, and manage its growth and development.

  • Events Manager

Build a company’s presence through various event channels.

  • Sponsorship Manager

Generate leads and partnership opportunities for a brand, player or club.

  • General Manager

Manage the development and growth of a sporting association, league or brand. 

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Duration description

      3 years full time or equivalent part time

  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Financial Information for Decision Making
  • Industry Consulting Project
  • Advanced Innovative Business Practice
  • Learning and Communicating for Innovative Business Practice
  • Economic Principles
  • Introduction to Business Information Systems
  • Sports/ Advertising/ Media
  • Introduction to Management
  • Critical Thinking in Management
  • Fundamentals of Marketing

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    20724 AUD/year
    Tuition Fee
    Based on the original amount of 62160 AUD for the full programme and a duration of 36 months.
  • National

    10956 AUD/year
    Tuition Fee
    Based on the original amount of 32874 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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