Business Administration - Retail Management

Overview

In the  Business Administration - Retail Management program from Strayer University you will learn about how people buy goods and services is an increasingly complex topic, reaching into both digital and brick-and-mortar businesses.

Program Learning Outcomes

While you don’t need a degree to be a retail manager, having an expert-led education focusing on retail management will furnish you with the skills you need to succeed.

• Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics and retail marketing.

• Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations.

• Understand the critical aspects of consumer behavior that shape retail strategy.

• Use sales and retail marketing approaches to develop strong consumer service skills.

• Develop strategic management plans for retail operations based on consumer behavior analysis, marketing communication principles, supply chain configuration and cost and pricing analysis.