B.B.A. On Campus


Kent State University

48 months
20463 USD/year
20463 USD/year
11587 USD/year
Tuition fee
Apply date
Start date


The Bachelor of Business Administration degree in Marketing offered at the Kent State University provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). 


The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field. 

Accordingly, the program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Program Learning Outcomes

Graduates of this Marketing program offered at the Kent State University  will be able to:

  • Demonstrate the ability to make strategic decisions from a marketing perspective.
  • Demonstrate the ability to conduct financial analyses appropriate for marketing managers.
  • Demonstrate an understanding of segmentation, target marketing and positioning.
  • Make effective sales presentations and close sales.
  • Demonstrate the ability to analyze markets and competitors.
  • Exercise skills in analytical thinking, written and oral communication, data collection and analysis, basic financial analysis, ethical decision making and computer applications.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.

Programme Structure

Courses include:

  • Marketing applications
  • Consumer Behavior
  • Marketing Research
  • Personal Selling
  • Marketing Policies and Strategies
  • Introduction to Entrepreneurship

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.
  •  The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven regional campuses of Kent State University.

Tuition Fee

To alway see correct tuition fees
  • International

    20463 USD/year
    Tuition Fee
    Based on the tuition of 20463 USD per year during 48 months.
  • National

    20463 USD/year
    Tuition Fee
    Based on the tuition of 20463 USD per year during 48 months.
  • In-State

    11587 USD/year
    Tuition Fee
    Based on the tuition of 11587 USD per year during 48 months.

Living costs for North Canton

1034 - 1706 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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