Public Relations

Overview

Employment for public relations professionals is expected to increase 13% by 2025.* Employers already are clamoring for PR practitioners who can creatively leverage traditional and new media to build and manage reputation and relationships in such key areas as: publicity, promotions, special events, crisis management, media and community relations, social media and web, and communications.

Our Public Relations degree program at Franklin University will help you master the written, verbal, visual, and social elements that go with creating and maintaining an organization’s or individual’s effective public image. That’s why our foundational public relations courses and curriculum emphasize the essentials like writing, speaking, and social media, as well as the unconventional, such as what makes people think and behave the way they do.

You’ll learn to apply this behavioral knowledge to craft clutter-busting messages that get the attention of media and social outlets; generate no-cost marketing opportunities; and develop strategic relationships with community and media organizations. And because social media is so prevalent, you’ll get practical experience with every major channel, including Twitter, YouTube, Facebook, PitchEngine, HARO, and Tumblr, while also learning how to develop and deliver PR assets through blogs, websites, podcasts, and streaming video.

Career Opportunities

• Communication Coach

Communication Coaches help others develop and refine their communication skills through training, feedback, and critique.

• Communications Specialist

Communications specialists assist with creating and distributing content through a variety of different mediums, including press release and social media.

• Copywriter

Copywriters create a variety of content, including direct mail, emails, advertisements, press releases and articles in support of marketing, advertising and public relations campaigns.