Studyportals
B.B.A. On Campus

Business Administration - Marketing

Pacific Lutheran University

48 months
Duration
43264 USD/year
43264 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Business Administration - Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world.

Overview

Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce being employed in marketing and related distribution and transportation activities.

What can I do with Business Administration - Marketing?

Marketing jobs come in a wide range of areas. Marketing majors can seek employment in advertising, promotion management, public relations, new product planning and product management, services marketing, international marketing, Internet marketing, media buying, marketing for non-profit organizations, retailing, and sports marketing.

Why Marketing at PLU?

At PLU, marketing majors get more than just a classroom education. The marketing program is designed to provide students with a focused knowledge of marketing and its role in society. Marketing students are required to complete courses in consumer behavior, marketing research, marketing management as well as one other marketing elective. In addition, students will participate in several service-learning projects throughout the marketing curriculum solving real-world problems for local businesses and/or nonprofit organizations in the community. As a result, marketing students will develop their conceptual, analytical, creative, communication, and leadership skills and abilities which will prepare them for first-level positions in marketing and enable them to fulfill their academic and/or professional endeavors in life.

Programme Structure

Courses include:
  • Consumer Behavior 
  • Marketing Research 
  • Marketing Management
  • e-Marketing 
  • Sustainable Marketing
  • Services Marketing
  • International Marketing

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79

Other requirements

General requirements

  • Fill out the application
  • Submit an essay
  • Submit one letter of recommendation
  • Send official transcripts translated to English from all schools you’ve attended (upper secondary and any schools you are currently attending)
  • Pay the $40 (U.S.) application fee (If you apply online, the application fee is waived.)
  • Complete the Declaration of Finances form
  • TOEFL, IELTS or PTE scores, or other proof of English language proficiency, if your first language is other than English
  • Copy of your passport photo page

Tuition Fee

To alway see correct tuition fees
  • International

    43264 USD/year
    Tuition Fee
    Based on the tuition of 43264 USD per year during 48 months.
  • National

    43264 USD/year
    Tuition Fee
    Based on the tuition of 43264 USD per year during 48 months.

Living costs for Tacoma

1000 - 1580 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

PLU offers a number of scholarships to recognize academic achievement, talent, leadership, and service, as well as the promise of continued success in these areas as a PLU student. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Business Administration - Marketing
-
Pacific Lutheran University

Wishlist

Go to your profile page to get personalised recommendations!