Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
University rank #251 (WUR) Albuquerque, NM, United States
Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. The Marketing program is offered at The University of New Mexico.
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Overview

Students with a concentration in Marketing are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

The exchange of goods and services is perhaps the oldest form of business known to humankind. 

Key facts:

Students completing a marketing degree program can expect classes in business concepts, economics, consumer behavior, advertising, sales, etc. Students complete projects that are applicable to the real world. Upon graduation, there are many career options. Marketing managers might directly liaison with store buyers to get them to carry their products, or they may be able to work in retail and sales management at a business selling products directly to customers.

The Marketing program is offered at The University of New Mexico.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    121 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Blended

Programme Structure

Courses include:
  • Management Of Service Operations 
  • Buyer Behavior 
  • Digital Marketing 
  • International Marketing 
  • Sales Management 
  • Retailing Management 
  • Logistics Systems Management 
  • Promotion Management 

English Language Requirements

  • Minimum required score:

    68

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!
  • Minimum required score:

    520

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

A college preparatory curriculum is an important part of both your success in college and the admission process. Your curriculum should include the following courses:

  • English - 4 units 
  • Mathematics - 4 units
  • Social Science - 3 units
  •  Physical Science - 3 units
  •  Foreign Language - 2 units 

Tuition Fee

  • International

    928 USD/credit
    Tuition Fee
    Based on the original amount of 928 USD per credit and a duration of 48 months.
  • National

    928 USD/credit
    Tuition Fee
    Based on the original amount of 928 USD per credit and a duration of 48 months.
  • In-State

    269 USD/credit
    Tuition Fee
    Based on the original amount of 269 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Albuquerque

  • 870 - 1360 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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