B.Sc. On Campus

Public Relations

Concordia University Wisconsin

48 months
30060 USD/year
30060 USD/year
Tuition fee
Apply date
Start date


Public relations influences the way we look at a company, a brand, a product, an athlete, and more. It puts you in control of how others perceive what you represent. The Public Relations program of Concordia University Wisconsin will prepare you in this language of persuasion so that you can bring incredible value to your employer – whether you’re working in sports, entertainment, or media.


The language of persuasion

Public relations has become trickier and trickier in our modern age with the rise of social media, which makes it an incredibly diverse and exciting field of study.

At the center of all public relations lies the skill of communications. The Public Relations program of Concordia University Wisconsin focuses on building your communication, interpersonal and problem-solving skills so you can always count on your fundamentals in this field. You’ve heard, “there’s no such thing as bad press,” haven’t you? Well, that’s only because public relations exists. And we prepare you to create crises response plans for product recalls and negative press so you can always be sure to stay out in front of potential catastrophe. What’s special about our program is that it combines skills and strategy with Christian ethics. It’s an exciting major that teaches you how to create and maintain a positive public image!

What to expect

As we mentioned, social media has made this field incredibly dynamic, which is why we’ll help you master social media – especially when it comes to targeting audiences to engage in both corporate and personal branding. You’ll take a close look at certain major public relations cases that include political campaign strategy, how companies respond to negative events (such as the BP oil spill), and how to strategize new product launches (like the Nintendo Switch). You’ll also study non-profit and issue organizations like the World Wide Life Fund and Lutheran World Relief to get a glimpse into how public relations affects their world.

Throughout this program, you’ll create public relations plans that include journalism, social media, marketing, public speaking, radio, and promotion. The final capstone places you with organizations in need of a public relations plan, project, or strategy to provide experiential, real-world experience – because there’s no better way to learn than to actually step into the public relations role and perform. Our graduates have been hired by Fortune 500 companies including IBM, Boeing, Abbott Labs, and Kraft to help communicate company goals and new product launches.


  • Public Relations Manager
  • Communications Teacher
  • PR Specialist

Programme Structure

Courses include:

  • Public Speaking
  • Interpersonal Communication
  • Social Media for Business
  • Public Relations
  • Journalism
  • Promotion & Advertising

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details

Plan to apply 3-4 months prior to your intended start date.


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • Graduation from the equivalent of US high school 
  • GPA equivalency of a 2.5 on a 4.0 scale
  • Proof of English language proficiency with minimum scores of 61 TOEFL, 6 IELTS or 55 PTE (students without these scores can still apply for conditional admission)
  • ACT or SAT is not required for admission, but a result will increase scholarship options

Tuition Fee

To alway see correct tuition fees
  • International

    30060 USD/year
    Tuition Fee
    Based on the tuition of 30060 USD per year during 48 months.
  • National

    30060 USD/year
    Tuition Fee
    Based on the tuition of 30060 USD per year during 48 months.

Living costs for Mequon

1621 - 2688 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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Public Relations
Concordia University Wisconsin


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