Placeholder image for Public Relations

Public Relations, B.Sc.

  • Application Deadline
  • 48 months
Mequon, WI, United States
Public relations influences the way we look at a company, a brand, a product, an athlete, and more. It puts you in control of how others perceive what you represent. The Public Relations program of Concordia University Wisconsin will prepare you in this language of persuasion so that you can bring incredible value to your employer – whether you’re working in sports, entertainment, or media.
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The language of persuasion

Public relations has become trickier and trickier in our modern age with the rise of social media, which makes it an incredibly diverse and exciting field of study.

At the center of all public relations lies the skill of communications. The Public Relations program of Concordia University Wisconsin focuses on building your communication, interpersonal and problem-solving skills so you can always count on your fundamentals in this field. You’ve heard, “there’s no such thing as bad press,” haven’t you? Well, that’s only because public relations exists. And we prepare you to create crises response plans for product recalls and negative press so you can always be sure to stay out in front of potential catastrophe. What’s special about our program is that it combines skills and strategy with Christian ethics. It’s an exciting major that teaches you how to create and maintain a positive public image!

What to expect

As we mentioned, social media has made this field incredibly dynamic, which is why we’ll help you master social media – especially when it comes to targeting audiences to engage in both corporate and personal branding. You’ll take a close look at certain major public relations cases that include political campaign strategy, how companies respond to negative events (such as the BP oil spill), and how to strategize new product launches (like the Nintendo Switch). You’ll also study non-profit and issue organizations like the World Wide Life Fund and Lutheran World Relief to get a glimpse into how public relations affects their world.

Throughout this program, you’ll create public relations plans that include journalism, social media, marketing, public speaking, radio, and promotion. The final capstone places you with organizations in need of a public relations plan, project, or strategy to provide experiential, real-world experience – because there’s no better way to learn than to actually step into the public relations role and perform. Our graduates have been hired by Fortune 500 companies including IBM, Boeing, Abbott Labs, and Kraft to help communicate company goals and new product launches.


  • Public Relations Manager
  • Communications Teacher
  • PR Specialist

Detailed Programme Facts

  • More details:

    Plan to apply 3-4 months prior to your intended start date.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Public Speaking
  • Interpersonal Communication
  • Social Media for Business
  • Public Relations
  • Journalism
  • Promotion & Advertising

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Graduation from the equivalent of US high school 
  • GPA equivalency of a 2.5 on a 4.0 scale
  • Proof of English language proficiency with minimum scores of 61 TOEFL, 6 IELTS or 55 PTE (students without these scores can still apply for conditional admission)
  • ACT or SAT is not required for admission, but a result will increase scholarship options

Tuition Fee

  • International

    30060 USD/year
    Tuition Fee
    Based on the original amount of 30060 USD per year and a duration of 48 months.
  • National

    30060 USD/year
    Tuition Fee
    Based on the original amount of 30060 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Mequon

  • 1621 - 2690 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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