Visual Communication Design

Overview

As a Visual Communication Design major at Anderson University - Indiana, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of visual language: type and texture, form and space, symbol and icon. You also will be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.

What kind of jobs can I anticipate after graduation?

Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational and non-profit. The job titles you may encounter in this field include:

• print designer
• packaging designer
• web designer
• multimedia designer
• illustrator
• art director
• creative director
• user interface designer
• freelance designer
• visual identity designer
• publication designer
• typographer