Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration

Overview

Marketing exists all around us and has many fundamental roles in business. It’s focused on translating the voice of the customer into business decisions. Target market identification, communication, product strategy, and pricing are fundamental elements of marketing.

As a marketing major, you will be prepared for a wide variety of fields, including advertising, brand management, marketing research, retail management and professional sales. Students choosing to major in marketing in McColl School of Business will learn to analyze and interpret the marketplace environment, customers, competitors and market trends, while developing strategies to obtain customer satisfaction.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Managerial Accounting 
  • Business Analytics 
  • Business Communication 
  • Legal Environment of Business 
  • Management Info Systems 

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Apply online
  • Submit an official high school transcript
  • Submit official SAT or ACT scores
  • Optional: Submit letters of recommendation

Tuition Fee

  • International

    8364 USD/year
    Tuition Fee
    Based on the original amount of 33434 USD for the full programme and a duration of 48 months.
  • National

    8364 USD/year
    Tuition Fee
    Based on the original amount of 33434 USD for the full programme and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Charlotte

  • 1133 - 2060 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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