Placeholder image for Marketing

Marketing, Bachelor

  • Anytime
    Application Deadline
  • 48 months
Alma, MI, United States
New technologies have radically changed the development and delivery of Marketing messages to both consumers and businesses. In today’s business environment, even small businesses must compete with companies from around the globe. Apply now this program at Alma College.
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Marketing is all about communication. From the Four Ps of Marketing (product, place, price and promotion) to new opportunities available in digital media sales, at Alma College, you will explore effective marketing from all angles.

Experienced Alma College faculty offer insights in essential marketing and advertising strategies. Using internet-based technology, guest speakers from around the world will share their insights about global marketing opportunities.

Class projects offer experience in developing marketing campaigns for local businesses and non-profit organizations so you can see your ideas turned into action. Whether you see yourself as the VP of Marketing for a Fortune 500 company or as an entrepreneurial online retailer, Alma’s program is a great place to start.


Most marketing professionals start their career in a sales capacity and then advance to positions of greater responsibility, such as marketing manager, sales manager, account executive or public relations specialist. Opportunities also exist in market research, social media strategy and copywriting.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course include:
  • Business Foundations
  • Entrepreneurs in Action 
  • Financial Accounting
  • Legal Environment of Business
  • Managerial Finance
  • Contemporary Management
  • Marketing and Society
  • Health Care Marketing
  • Direct Response Marketing
  • E-Commerce
  • Entrepreneurial Marketing

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

  • Complete a free Alma College Application online or through the Common Application
  • Transfer Students — Official transcripts, in English, of all college coursework must also be sent directly to Alma from the institutions attended
  • International Student Declaration of Finance Form
  • All international students on F-1 or J-1 visa are required to provide evidence of sufficient finances to support their U.S. education. Sources of funding may be from parents, guardians, or a sponsor.

Tuition Fee

  • International

    42352 USD/year
    Tuition Fee
    Based on the original amount of 42352 USD per year and a duration of 48 months.
  • National

    42352 USD/year
    Tuition Fee
    Based on the original amount of 42352 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Alma

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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