36 months
Duration
22708 EUR/year
22708 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Bachelor of International Management with specialisation in Digital Marketing from Geneva Business School will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication.

Visit the official programme website for more information

Overview

Graduates of the Bachelor of International Management with specialisation in Digital Marketing from Geneva Business School  will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks. The course will enable students to:

  • Understand new technologies and use them to their full potential
  • Gain expertise in the development of marketing strategies
  • Effectively leverage social media networks to push business growth

Career Options

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Accreditation

Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs

Programme Structure

Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • E-commerce: Micro- Multinationals
  • Social Media Marketing
  • Persuasion & Customer Decision Making
  • Pay Per Click Advertising
  • Digital Revolution
  • Applied Digital Marketing Strategies
  • Linkedin Marketing
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Digital Techniques
  • Conversion Optimization

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Credits

180 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.) 

  • A scanned copy of all required academic diplomas, transcripts, and academic certificates 

  • A 500-word written response to a business case study

  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.

  • Photocopy of valid passport / national ID

  • 1 reference letter from a former teacher or employer

  • IELTS 6.0 / TOEFL 70 / DET 95-100 / TOEIC 650 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

Tuition Fee

To alway see correct tuition fees
  • International

    22708 EUR/year
    Tuition Fee
    Based on the tuition of 11354 EUR per semester during 36 months.
  • National

    22708 EUR/year
    Tuition Fee
    Based on the tuition of 11354 EUR per semester during 36 months.
  • CHF 12,450 / semester

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Bachelor of International Management with specialisation in Digital Marketing
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