This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.
It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.
Over the course of this program students will:
Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs
Starting in
You can apply until:
Everyone
Starting in
You can apply until:
Everyone
Always verify the dates on the programme website. programme website.
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). Beyond the main Business modules offered within each major, students also take specialization courses, such as:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.
Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
A scanned copy of all required academic diplomas, transcripts, and academic certificatesA 500-word written response to a business case study
An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
Photocopy of valid passport / national ID
1 reference letter from a former teacher or employer
Exceptional admissions conditions – COVID-19In light of the COVID-19 pandemic, the Geneva Business School Board of Management has decided that it will accept students even if they are unable to obtain their high school diplomas due to the pandemic.
This measure is on the condition that their grade transcripts, English level, and school recommendations are of the high level we expect from applicants worldwide, and our admissions requirements remain unchanged.
Candidates accepted to Geneva Business School without TOEFL/IELTS or high school examination results will be afforded one additional academic year, from the time they join our school, to provide the missing documents.
Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. Duolingo’s technology and format allows applicants to complete the test at any time or place with internet access.
CHF 24,900 / year
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
