This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.
It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.
Over the course of this program students will:
- Acquire knowledge of new technologies.
- Gain expertise in the development of marketing strategies.
- Become effective in leveraging social media networks for business growth.
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs
Get more detailsVisit official programme website
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). Beyond the main Business modules offered within each major, students also take specialization courses, such as:
- E-commerce: Micro- Multinationals
- Social Media Marketing
- Persuasion & Customer Decision Making
- Pay Per Click Advertising
- Digital Revolution
- Applied Digital Marketing Strategies
- Linkedin Marketing
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Digital Techniques
- Conversion Optimization
Check out the full curriculumVisit official programme website
- 36 months
Start dates & application deadlines
- Apply before
- Apply before
DisciplinesBusiness Administration Marketing Digital Marketing View 5 other Masters in Marketing in Switzerland
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
A scanned copy of all required academic diplomas, transcripts, and academic certificates
A 500-word written response to a business case study
An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
Photocopy of valid passport / national ID
1 reference letter from a former teacher or employer
Make sure you meet all requirementsVisit official programme website
International23357 EUR/yearTuition FeeBased on the original amount of 23357 EUR per year and a duration of 36 months.
National23386 EUR/yearTuition FeeBased on the original amount of 23386 EUR per year and a duration of 36 months.
CHF 24,900 / year
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Check for any work restrictionsVisit official programme website
Apply and win up to €10000 to cover your tuition fees.