Bachelor of International Management with specialisation in Digital Marketing

Bachelor of International Management with specialisation in Digital Marketing, Bachelor

  • Application Deadline
  • 36 months
    Duration
Geneva Campus - Geneva Business School, Geneva Business School
Geneva Business School's Bachelor of Business Administration with a Major in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to  effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.  
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Overview

This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  •  Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.
With a bachelor in Digital Marketing, graduates can aspire to work as:
  • Digital Marketing Specialist
  •  Social Media Strategist/Manager
  •  E-Commerce Manager
  • Digital Marketing Director

Accreditation

Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs

Detailed Programme Facts

Programme Structure

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • E-commerce: Micro- Multinationals
  • Social Media Marketing
  • Persuasion & Customer Decision Making
  • Pay Per Click Advertising
  • Digital Revolution
  • Applied Digital Marketing Strategies
  • Linkedin Marketing
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Digital Techniques
  • Conversion Optimization

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

  • Minimum required score:

    70

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.  

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent 
  • IELTS 6.0 / TOEFL 70 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
  • Photocopy of valid passport / national ID
  • 1 reference letter from a former teacher or employer

Tuition Fee

  • International

    23357 EUR/year
    Tuition Fee
    Based on the original amount of 23357 EUR per year and a duration of 36 months.

  • National

    23386 EUR/year
    Tuition Fee
    Based on the original amount of 23386 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

CHF 24,900 / year

Living costs for Genève

  • 1925 - 2850 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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