Overview

This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

Acquire knowledge of new technologies.

Gain expertise in the development of marketing strategies.

Become effective in leveraging social media networks for business growth.

With a bachelor in Digital Marketing, graduates can aspire to work as:

Digital Marketing Specialist

Social Media Strategist/Manager

E-Commerce Manager
Digital Marketing Director

Accreditation

Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs

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Programme Structure

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). Beyond the main Business modules offered within each major, students also take specialization courses, such as:

E-commerce: Micro- Multinationals
Social Media Marketing
Persuasion & Customer Decision Making
Pay Per Click Advertising
Digital Revolution
Applied Digital Marketing Strategies
Linkedin Marketing
Digital Analytics for Marketing Professionals
Digital Marketing Channels
Digital Techniques
Conversion Optimization

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2021-09-01 00:00:00
- Apply before 2021-07-31 00:00:00
Starting 2022-02-01 00:00:00
- Apply before 2021-12-31 00:00:00

Language

English

TOEFL^® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.

70

IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

6

Start practicing IELTS today!

Credits

180 ECTS

Delivered

On Campus

Disciplines

Business Administration Marketing Digital Marketing View 5 other Masters in Marketing in Switzerland

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Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL^® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.

70

IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

6

Start practicing IELTS today!

Other requirements

General requirements

Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
A scanned copy of all required academic diplomas, transcripts, and academic certificates
A 500-word written response to a business case study
An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
Photocopy of valid passport / national ID
1 reference letter from a former teacher or employer

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Tuition Fee

International

23357 EUR/year

Tuition Fee

Based on the original amount of 23357 EUR per year and a duration of 36 months.
National

23386 EUR/year

Tuition Fee

Based on the original amount of 23386 EUR per year and a duration of 36 months.

CHF 24,900 / year

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.