B.A. On Campus

Integrated Marketing Communications

University of West Alabama

48 months
18200 USD/year
18200 USD/year
9100 USD/year
Tuition fee
Apply date
Start date


Whether you're interested in advertising, video production, graphic design or publishing, our Integrated Marketing Communications (IMC) major has it all. In this program at University of West Alabama, you will learn every facet of communications, as creating multimedia campaigns with the latest software programs and equipment will be a daily part of your education. 


By the time you complete the Integrated Marketing Communications program from University of West Alabama, you will have developed a final portfolio that you will use to secure a career in fields ranging from public relations to journalism to marketing, media planning, and business communications. In addition to the traditional IMC curriculum, you may also major in the IMC Sports Communications Track or the IMC Graphic Design Track.


We know your education is important, and our program ensures that every student gets a full return on his or her investment. 

Students are prepared to work in a variety of careers, including public relations, advertising, journalism, broadcasting, graphic design, website design, photography, marketing, publishing, sports information, multimedia planning, social media marketing, and business communications. 

Programme Structure

Courses include:

  • Graphic Design
  • Video Production
  • Photography
  • Event Planning
  • Advertising
  • Broadcasting
  • Website Design
  • Multimedia Writing
  • Public Relations
  • Marketing
  • Publishing
  • Newspaper

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Application and $30 Application Fee (application available online)
  • Official high school transcripts (students must submit an official high school transcript showing course work through the time of application and submit a final transcript after graduation showing graduation date and diploma type)
  • ACT or SAT scores
  • Immunization Record and Medical History completed through Student Medical Report and Immunization Form.

Tuition Fee

To alway see correct tuition fees
  • International

    18200 USD/year
    Tuition Fee
    Based on the tuition of 18200 USD per year during 48 months.
  • National

    18200 USD/year
    Tuition Fee
    Based on the tuition of 18200 USD per year during 48 months.
  • In-State

    9100 USD/year
    Tuition Fee
    Based on the tuition of 9100 USD per year during 48 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Integrated Marketing Communications
University of West Alabama


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