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Business Administration- Marketing Concentration, B.Sc.

  • Anytime
    Application Deadline
  • 48 months
Williamsport, PA, United States
The Bachelor of Science in Business Administration - Concentration in Marketing will prepare students with the people, communication, creative, and time management skills necessary to successfully manage marketing functions of organizations. 
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 The business core courses provide the fundamentals of business operations, management, ethics, human resources, international business, and communications. The focus of the Marketing Concentration is on the latest principles and technologies in today’s high-tech business environment including sales, marketing research, consumer behavior, advertising, ecommerce, web page development, and retail management. The curriculum provides basic marketing knowledge and experience that is useful across a range of industrial, commercial (including small businesses), and non-profit environments.

The Marketing Concentration will prepare students for positions related to the creation, pricing, promotion, and distribution of goods, services, or ideas. More specifically, graduates will be prepared to pursue careers in sales, distribution, public relations, advertising, marketing research, retailing, new product development, and global marketing.

Detailed Programme Facts

  • More details:

    Acceptance to Penn College is offered on a rolling basis throughout the year.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    124 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Principles of Management
  • Information, Technology, and Society
  • Fundamentals of Speech
  • English Composition I
  • General Psychology
  • Introduction to Sociology
  • Introduction to Financial Accounting
  • Technical and Professional Communication
  • Directed Business Administration Elective
  • Principles of Marketing
  • Fitness and Lifetime Sports Elective
  • Principles of Macroeconomics

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Submit the nonrefundable $50 application fee (for paper applications only).
  • Submit proof of eligibility for admission (official high school transcript, GED transcript of your scores confirming receipt of a Commonwealth diploma, or educational transcript).
  • Submit proof of academic prerequisites if applying for a major with special admission requirements 
  • Upon notification, submit $150 tuition deposit.
  • Take Penn College placement tests on assigned date.
  • Attend Pre-enrollment Advising Session.
  • Pay tuition and fees by deadline indicated on your e-bill.
  • Attend a two-day Connections session.
  • Arrive for the start of classes.

Tuition Fee

  • National

    16350 USD/year
    Tuition Fee
    Based on the original amount of 16350 USD per year and a duration of 48 months.
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Living costs for Williamsport

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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