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Sports Management, B.Sc.

  • Application Deadline
  • 105 days
, AZ, | Online
Students in GCU's Bachelor of Science in Sports Management program are leaders, competitors and well-rounded achievers. They aim to take their passion for sports and advance to the next level. They are willing to work hard to succeed.In addition to the academic business focus, you also have the opportunity to gain hands-on experience through access to GCU's NCAA Division I sports teams.


Uniquely housed within the Colangelo College of Business, the Bachelor of Science in Sports Management offers you a strong mix of academic learning opportunities with real-world practical experiences. Examine marketing concepts as they apply to sports organizations, covering topics such as promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications and sponsorship.

The bachelors in sports management program is fully accredited and delivers an in-depth exploration of business in the sports industry across a variety of topic areas. Coursework examines key business skills with specific application to the sports industry's current issues and trends. Gain an introduction to event planning for athletic, recreational, entertainment and special events with an emphasis on budgeting, site selection, sponsorship and facility management.

The sports business industry is a multibillion-dollar marketplace that stretches across the globe. After earning a bachelors in sports management, potential career opportunities exist throughout youth, amateur, club, interscholastic, intercollegiate and professional levels of sport. Major job category areas include sports business merchandise and retail, sports sales, marketing suppliers, media, live events, facilities, entrepreneurship and athletic administration.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 105 days
    • Duration description
      Online: 7 weeks Campus: 15 weeks
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:
  • Sports media
  • Marketing, digital marketing, social media and graphic design
  • Sales, analytics, law and entrepreneurism
  • Marketing research
  • Live events
  • Revenue generation
  • Ethics
  • Servant leadership

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

All students must submit either acceptable high school or college transcripts to be considered for full admission into the University. Additionally, if students cannot meet the GPA requirements with their transcripts, but have test scores or a college-GPA that meets admissions requirements, students will be eligible for full admission. If both the degree-bearing transcript and the test scores do not meet admission requirements, students may be accepted with specifications. 

Tuition Fee

  • International

    16500 USD/year
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of 105 days.
  • National

    16500 USD/year
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of 105 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Campus: $8250 per semester

Online: $470 per credit

Living costs for Phoenix

  • 900 - 1450 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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