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Marketing, B.Sc.

  • Application Deadline
  • 105 days
    Duration
, AZ, | Online
rand Canyon University's (GCU) Bachelor of Science in Marketing, offered through GCU’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising.

About

GCU's bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.

The programme

The bachelors in marketing degree program prepares you to compete for entry-level management positions in corporate marketing or brand management. After completing your BS in marketing degree, you may also elect to further your education. GCU offers a variety of master's degrees in business including an MBA, an MBA with an emphasis in marketing and an MSL.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 105 days
    • Duration description
      Online: 8 weeks Campus: 15 weeks
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:

  • The marketing mix
  • Microeconomic, macroeconomic and international economics topics
  • Accounting cycle and the construction of financial statements
  • Use of managerial accounting data in the decision-making process
  • Study of the legal and ethical issues of concern to business
  • Individual and group behavior in organizations

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

All students must submit either acceptable high school or college transcripts to be considered for full admission into the University. Additionally, if students cannot meet the GPA requirements with their transcripts, but have test scores or a college-GPA that meets admissions requirements, students will be eligible for full admission. If both the degree-bearing transcript and the test scores do not meet admission requirements, students may be accepted with specifications. 

Tuition Fee

  • International

    16500 USD/year
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of 105 days.
  • National

    16500 USD/year
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of 105 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Campus: $8250 per semester

Online: $470 per credit

Living costs for Phoenix

  • 900 - 1450 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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