Placeholder image for Advertising and Marketing Communications - Digital Marketing and Research

Advertising and Marketing Communications - Digital Marketing and Research, B.Sc.

  • Anytime
    Application Deadline
  • 48 months
    Duration
Providence, RI, United States
The Advertising & Marketing Communications bachelor’s degree program provides students with a wide range of knowledge and practical skills related to the development and execution of integrated marketing communication plans, which embrace the promotional elements of strategic and creative advertising, media, branding, public relations, sales promotion, and digital and search engine marketing. 

Overview

The Digital Marketing and Research specialization affords students who are either Marketing or Advertising & Marketing Communications majors the opportunity to gain additional knowledge and skills in the expanding digital marketing and research analytics industry. Students can pursue careers in digital media planning, digital analytics, database management, research management, search engine marketing and content marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    181 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Digital Media Planning 
  • Search Engine Marketing 
  • Survey Research 
  • Marketing Analytics 

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • High School Transcripts
  • Postsecondary Transcripts (If applicable)
  • Copy of Passport
  • Bank Statement Showing 1 Year of Funding
  • JWU Financial Declaration Undergraduate Form

Tuition Fee

  • International

    32091 USD/year
    Tuition Fee
    Based on the original amount of 32091 USD per year and a duration of 48 months.
  • National

    32091 USD/year
    Tuition Fee
    Based on the original amount of 32091 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Providence

  • 1030 - 1900 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

Did you know you can compare your wishlisted programmes with our new Comparison tool?