• Anytime
    Application Deadline
  • 36 months
    Duration
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Overview

The B.A. Business Administration: Marketing and Communications Emphasis from Anglo-American University, Prague is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2017, the average class size in business undergraduate studies is 19.4 students!

Today’s markets are global, online, and moving faster everyday. To get ahead, you need more than a business education, you need a portfolio of skills in many fields of business. This business program emphasizes the role of communications and marketing in 21st century business operations. You will master the written and verbal English skills necessary for international business, and develop qualitative as well as quantitative thinking. You will learn the craft of marketing, for print and web, and become experts in strategic marketing and communications.

This exceptional business program in Prague encourages you to understand marketing and communications from a social point of view, polishing your business education with deep understanding of socio-economic, legal, historical, and cultural conditions for aspects of economics, finance and management.

Career Prospects

Our graduates are prepared for success in Public Relations, External Affairs, and marketing and communications for international businesses, especially those that require skills in professional English.

Our graduates are able to communicate professionally, decisively and strategically in verbal and written English. They are able to identify, describe and discuss complex problems and solutions to international audiences. The B.A. in Business Administration: Marketing and Communications Emphasis program creates business professionals that are able to manage their own career development, as well as the development of other individuals and groups.

Accreditation

The B.A. in Business Administration: Marketing and Communications Emphasis program is accredited by the Czech Republic Ministry of Education, Youth and Sports.

Detailed Programme Facts

  • More details:
    • If you do not require a visa, AAU recommends applying no later than one week prior to the start date.
    • If you require a visa, we recommend applying 10 weeks prior to the start date.
  • Programme intensity Full-time
    • Full-time duration 36 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

General Education Courses

  • Computer Information Systems
  • Composition I. Composition II.
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Introduction to Business Law

Program Required Courses

  • Business Information Systems
  • Introduction to Management
  • Business Mathematics I.
  • Introduction to Marketing
  • Business Ethics
  • Financial Accounting
  • Managerial Accounting
  • Corporate Finance
  • Business Statistics

Emphasis Required Courses

  • Introduction to Sociology
  • Introduction to Psychology
  • Media and Marketing Communication
  • Public Speaking
  • Marketing Research
  • Brand Management
  • Buyer Behavior
  • Public Relations
  • 1 course from: Introduction to Advertising, Direct Marketing and Sales, Strategic Marketing Analysis and Planning

Electives

  • 1 course from “Business Elective” group
  • 1 courses from “Non-Business Elective” group

Internship

Thesis

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    525

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • English language exam certificate
  • High School Diploma  (only required after time of graduation)
  • High School Transcript (current transcript upon application and final transcript upon graduation
  • CV/resumé
  • A copy of your passport
  • A passport size photograph in colour
  • A personal statement
  • Consent to Making and Providing Copy of ID Card (Please fill this form and send it with the rest of your documents)

Tuition Fee

  • International

    6348 EUR/year
    Tuition Fee
    Based on the original amount of 19055 EUR for the full programme and a duration of 36 months.
  • EU/EEA

    6348 EUR/year
    Tuition Fee
    Based on the original amount of 19055 EUR for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Tuition fees: CZK 486,000
    • Academically qualified visa seeking students need to pay the first semester tuition and all the applicable fees in order to receive a confirmation of student status for visa purposes: 81,000 for bachelor students

Living costs for Prague

  • 15441 - 26250 CZK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Merit-Based Scholarship

A Merit-Based Scholarship is awarded to a student for excellent study results, fulfilling conditions set forth by the President and published in the Scholarship Policy.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Business Administration: Marketing and Communications Emphasis
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