• Anytime
    Application Deadline
  • 36 months
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The B.A. in Business Administration: Strategic Marketing Analysis and Planning Emphasis from the Anglo-American University, Prague is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2017, the average class size in business undergraduate studies is 19.4 students!

We have designed a unique program that emphasizes the skills, concepts and language of Strategic Marketing. You will learn the logic of strategic marketing, and to appropriately use and modify quantitative and qualitative methods for market data analysis and make strategic marketing decisions. For the best advantage in a global, online, and fast-paced market economy, you will develop a portfolio of business administration skills and working knowledge in economics, management, finance and marketing. You will also master the written and verbal English skills necessary for international business.

Career Prospects

Our graduates are prepared for success in analyst and management positions in marketing and strategic marketing for international businesses, especially where strong, professional English skills are required.

Our graduates are able to communicate professionally, decisively and strategically in verbal and written English. Our graduates are able to identify, describe and discuss complex topics for international audiences.


The Strategic Marketing Analysis and Planning emphasis program is accredited by the Czech Republic Ministry of Education, Youth and Sports.

Detailed Programme Facts

  • More details:

    If you do not require a visa, AAU recommends applying no later than one week prior to the start date of the semester in which you want to commence your studies.

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

General Education Courses

  • Computer Information Systems
  • Composition I.
  • Composition II.
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Introduction to Business Law

Program Required Courses

  • Business Information Systems
  • Introduction to Management
  • Business Mathematics I.
  • Introduction to Marketing
  • Business Ethics
  • Financial Accounting
  • Managerial Accounting
  • Corporate Finance
  • Business Statistics

Emphasis Required Courses

  • Introduction to Sociology
  • Introduction to Psychology
  • Buyer Behavior
  • Introduction to Econometrics
  • Pricing Strategies
  • Business Mathematics II.
  • Marketing Research
  • Quantitative Decision Making
  • Brand Management
  • Strategic Marketing Analysis and Planning


  • 1 course from “Business Elective” group
  • 1 courses from “Non-Business Elective” group



English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • English language exam certificate
  • High School Diploma  (only required after time of graduation)
  • High School Transcript (current transcript upon application and final transcript upon graduation
  • CV/resumé
  • A copy of your passport
  • A passport size photograph in colour
  • A personal statement
  • Consent to Making and Providing Copy of ID Card (Please fill this form and send it with the rest of your documents)

Tuition Fee

  • International

    6658 USD/year
    Tuition Fee
    Based on the original amount of 3329 USD per semester and a duration of 36 months.
  • National

    6658 USD/year
    Tuition Fee
    Based on the original amount of 3329 USD per semester and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Tuition fees: CZK 85,050

Living costs for Prague

  • 15441 - 26250 CZK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Merit-Based Scholarship

A Merit-Based Scholarship is awarded to a student for excellent study results, fulfilling conditions set forth by the President and published in the Scholarship Policy.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Business Administration: Strategic Marketing Analysis and Planning Emphasis
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