B.A. On Campus

Advertising and Marketing Communications

Webster University

48 months
28500 USD/year
28500 USD/year
Tuition fee
Apply date
Start date


Students in the Advertising and Marketing Communications major at Webster University gain hands-on experience as they prepare to enter one of today's fastest growing and rapidly evolving industries. 


Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of promotional tools. From traditional print and television advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum in the Advertising and Marketing Communications major at Webster University encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying and campaign analysis.  

Learning Outcomes

Successful graduates of this program will be able to:

  • Analyze an organization's situation from a marketing communications perspective.
  • Develop strategic, multiplatform marketing communication programs.
  • Produce strategic multiplatform advertising and marketing communications deliverables in a chosen area of specialization.
  • Utilize essential industry terminology, theories and principles to present and support their work.

Programme Structure

Courses include:

  • Introduction to Mass Communications 
  • Introduction to Media Writing
  • Introduction to Marketing Communication
  • Fundamentals of Strategic Communications and Public Relations
  • Introduction to Visual Communication for Advertising and Public Relations
  • Ethics in the Media
  • Creative Strategies for Advertising
  • Writing for Advertising
  • Visual Communication for Advertising and Public Relations
  • Marketing
  • Advertising
  • Advertising Production (Print, Television, Radio, or Internet) 
  • The Law and the Media

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


128 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • There are two options for Undergraduate Application: Webster's Online Portal or the Common Application.  There is a $35 required application fee. 
  • Proof of English Proficiency: If English is not your first language, students will need to submit proof of English skill.
  • Official Transcripts: For an initial admission decision, students may submit scanned copies of their final, original transcripts. 
  • Essay or Resume: 300-500 word essay on a topic of your choice.
  • One Letter of Recommendation

Tuition Fee

To alway see correct tuition fees
  • International

    28500 USD/year
    Tuition Fee
    Based on the tuition of 28500 USD per year during 48 months.
  • National

    28500 USD/year
    Tuition Fee
    Based on the tuition of 28500 USD per year during 48 months.

Living costs for Webster Groves

800 - 1300 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Advertising and Marketing Communications
Webster University


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