Bachelor On Campus

Advertising (Honours)

University Tunku Abdul Rahman

36 months
4282 USD/year
3162 USD/year
Tuition fee
Apply date
Start date


This Advertising (Honours) programme at Universiti Tunku Abdul Rahman aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.


The Bachelor of Advertising (Honours) at Universiti Tunku Abdul Rahman provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan. 

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations.

Career Prospects

  • Media Planner
  • Client Services Manager
  • Brand Manager
  • Market Researcher
  • Creative Strategy Planner
  • Art Director

Programme Structure

Courses include:

  • Advertising Copy Writing
  • Communicative English
  • Design Fundamentals I
  • Design Fundamentals II
  • Elective I
  • Elective II
  • English for Mass Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Media Planning

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details
  • Malaysian Stu: You are advised to apply for admission as early as possible
  • International Stu: You are advised to apply for admission 3 months in advance


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Admission to UTAR is on purely meritocratic basis. You are expected to satisfy the academic qualification and English Language requirement set by the University. Some programmes may have additional requirements such as the submission of a drawing portfolio, and an interview before the University decides on the admission.
  • For admission into undergraduate programmes, the University will accept the applications from students with the standard list of foreign qualifications. 
  • For your information that the University has its minimum entry requirement (MER) for each qualification and each programme. Should you do not fulfill the MER, you will be required to undertake a one-year Foundation studies. 

Tuition Fee

To alway see correct tuition fees
  • International

    4282 USD/year
    Tuition Fee
    Based on the tuition of 12847 USD for the full programme during 36 months.
  • National

    3162 USD/year
    Tuition Fee
    Based on the tuition of 9487 USD for the full programme during 36 months.
  • RM40,100 (Malaysian); 
  • RM54,300 (International)


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising (Honours)
University Tunku Abdul Rahman


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