B.A. On Campus

Tourism Marketing (Hons)

Waterford Institute of Technology

36 months
10250 EUR/year
Tuition fee
Apply date
Start date


The B.A. in Tourism Marketing (Hons) from Waterford Institute of Technology is designed to provide learners with the theoretical and practical skills necessary for a successful career in a number of sectors within the wider travel and tourism industry. 


The Tourism Marketing (Hons) program offered by Waterford Institute of Technology is designed to develop necessary managerial and marketing abilities.

Students undertake a Professional Practice module in Year Two in preparation for a period of tourism placement during the summer between years two and three. This experience will provide the learner with the opportunity to apply theory to a practical context and help the student to finalise future career plans. The placement can be taken in Ireland or internationally.

Students are required to study a foreign language for the first two years of the programme and after this it is offered as an elective. At present, the choice includes:

  • Italian - (beginners) 
  • Spanish - (beginners) 
  • German - (beginners) 
  • French - (Post Leaving Cert Level)


  • Visitor facilities, attractions and heritage centres
  • Public and non-profit making organisations  including government organisations, Regional  Tourist Authorities, community groups and tourism co-operatives
  • Inbound and outbound tour operations
  • Transport industry
  • Hospitality industry and in the major group marketing agencies for the hospitality industry
  • Travel agency sector
  • Self-employment in small and medium tourism enterprises

Programme Structure

Courses include:

  • The Tourism System
  • The Strategic Marketing Mix
  • Foundations of Marketing
  • Organisation Behaviour
  • Introduction to Communications and Information Technology
  • Applied Communication and Information Technology
  • Language
  • Introduction to Management
  • Introduction to Economics of Tourism
  • Business Law
  • Market Research Theory
  • Introduction to Management Accounting
  • Intercultural Studies
  • Entrepreneurship, Innovation & Tourism
  • Services Marketing
  • Tourism Branding
  • The Impacts of Tourism
  • Professional Practice
  • E-Commerce & Web Authoring
  • Travel & Tour Operations
  • Advertising Management
  • Digital Marketing Strategy
  • Facilities Asset Management

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


180 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Minimum entry requirements:

  • 2 subjects: H5
  • 4 subjects: O6/H7
  • English or Irish: O6/H7
  • Mathematics: O6/H7

Tuition Fee

To alway see correct tuition fees
  • International

    10250 EUR/year
    Tuition Fee
    Based on the tuition of 10250 EUR per year during 36 months.
  • EU/EEA

    Tuition Fee
    Based on the tuition of 0 EUR per year during 36 months.

Living costs for Waterford

670 - 1050 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Tourism Marketing (Hons)
Waterford Institute of Technology


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