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Marketing - Integrated Marketing Communications, BSBA

  • Application Deadline
  • 48 months
    Duration
Cape Girardeau, MO, United States
The Marketing - Integrated Marketing Communications program of the Southeast Missouri State University builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fund raising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options.
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Overview

Students in the Marketing - Integrated Marketing Communications program of the Southeast Missouri State University have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy.

According to the Department of Labor, a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices, will generate a need for advertising managers to oversee new and innovative advertising programs.

What you'll do: 

  • Interact with highly qualified, award winning faculty in a small class environment.
  • Participate in engaging and impactful client-based projects.
  • Study in Robert A. Dempster Hall, an efficient and beautiful business building with a look and feel of a corporate environment.
  • Have access to more than 30 study-abroad programs offered with the Harrison College of Business.
  • Have access to Southeast’s Douglas C. Greene Center for Innovation and Entrepreneurship, one of the largest entrepreneurship programs in the Midwest. Entrepreneurial studies prepare students to be creative and innovative in their chosen careers.

Internships & Career Opportunities

  • Best Buy
  • Edward Jones
  • Fastenal
  • IBM
  • Drury Hotels
  • Rust Media
  • St. Louis Convention & Visitors' Bureau
  • Southeast Missouri State Athletic Marketing

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Principles of Accounting
  • Rhetoric & Critical Thinking
  • Business Statistics
  • Integrated Marketing Communication
  • Consumer Behavior
  • Marketing Management

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • Submit your Online application
  • Pay the $40 application fee
  • Passport
  • Academic transcripts
  • Affidavit of Financial Support and Proof of finances
  • Proof of English proficiency
  • Standardized test scores (ACT, SAT, etc.) for scholarship consideration (Optional)

Tuition Fee

  • International

    431 USD/credit
    Tuition Fee
    Based on the original amount of 431 USD per credit and a duration of 48 months.
  • National

    431 USD/credit
    Tuition Fee
    Based on the original amount of 431 USD per credit and a duration of 48 months.
  • In-State

    225 USD/credit
    Tuition Fee
    Based on the original amount of 225 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Cape Girardeau

  • 800 - 1300 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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