Overview

We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment.

Marketing - Marketing Management students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.

Our Mission

William Paterson University of New Jersey is a public institution that offers an outstanding and affordable education to a diverse traditional and nontraditional student body through baccalaureate, graduate and continuing education programs.

The University's distinguished teachers, scholars and professionals actively challenge students to high levels of intellectual and professional accomplishment and personal growth in preparation for careers, advanced studies and productive citizenship. Faculty and staff use innovative approaches to research, learning and student support to expand students’ awareness of what they can accomplish.

Programme Structure

Courses include:

Financial Accounting

Managerial Accounting

Microeconomic Principles

Business Statistics

Corporate Finance

Legal Environment of Business

Principles of Management

Management Information Systems

Values,ethics and Sustainability

Production and Operations Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-28 00:00:00
- Apply before 2025-06-01 00:00:00
Starting 2026-01-25 00:00:00
- Apply before 2025-12-01 00:00:00

Language

English

IELTS

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Disciplines

Digital Media Marketing Management View 67 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

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TOEFL^® IBT

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at William Paterson University of New Jersey and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

To be enrolled as a freshman, you must have the equivalent of a U.S. high school diploma and have never attended a college or university. Admission for international students is based on a review of the appropriate educational documents as well as proficiency in English as measured by the Test of English as a Foreign Language (TOEFL) or International English Testing System (IELTS).
As part of the application process, you must have your international transcript evaluated into U.S. credits. Although it is not required for international students, we strongly recommend taking and submitting scores for the Scholastic Aptitude Test (SAT) and/ or American College Test (ACT). To be considered for certain majors and/or merit scholarships, the SAT and/or ACT is required.

Tuition Fee

To always see correct tuition fees

International

12422 USD/year

Tuition Fee

Based on the tuition of 12422 USD per year during 48 months.
National

12422 USD/year

Tuition Fee

Based on the tuition of 12422 USD per year during 48 months.
In-State

7602 USD/year

Tuition Fee

Based on the tuition of 7602 USD per year during 48 months.

Living costs for Passaic

1226 - 3019 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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