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Marketing - Marketing Management, B.Sc.

  • Anytime
    Application Deadline
  • Unknown
    Duration

Overview

We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment. 

Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.

Detailed Programme Facts

  • Programme intensity Full-time
  • Credits
    60 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Financial Accounting
  • Managerial Accounting
  • Microeconomic Principles
  • Business Statistics
  • Corporate Finance
  • Legal Environment of Business
  • Principles of Management
  • Management Information Systems
  • Values,ethics and Sustainability
  • Production and Operations Management

For more information please visit the program website.

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • High school transcript
  • If submitting scores, your official SAT or ACT scores sent electronically to William Paterson University from The College Board or the American College Testing Program
  • $50 application fee
  • Admission for international students is based on a review of the appropriate educational documents as well as proficiency in English as measured by the Test of English as a Foreign Language (TOEFL) or International English Testing System (IELTS).

For more information please visit the program website.

Tuition Fee

  • International

    10568 USD/semester
    Tuition Fee
    Based on the original amount of 10568 USD per semester and a duration of .
  • National

    10568 USD/semester
    Tuition Fee
    Based on the original amount of 10568 USD per semester and a duration of .
  • In-State

    6468 USD/semester
    Tuition Fee
    Based on the original amount of 6468 USD per semester and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Part-Time (local, per credit): $ 414
  • Part-Time (national and international, per credit): $ 685

Living costs for Passaic

  • 1226 - 3020 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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