
Overview
Throughout the Marketing BBA program of University of Michigan - Dearborn the knowledge you gain will help you thrive in the ever-changing world of marketing no matter your career interest area: Sales, advertising, marketing research, product management, retailing, international business and marketing management.
Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.
What Will I Learn?
- Students will be knowledgeable about the business disciplines.
- Students will be effective communicators and team members.
- Students will be competent in the application of technology.
- Students will be knowledgeable about global business practice and managing a diverse workforce.
- Students will be knowledgeable about ethical principles and their application.
- Students will apply critical thinking skills to business situations.
Plan for Life After Graduation
- Consider adding a financial planning minor or Google AdWords certification.
Get more details
Visit university websiteProgramme Structure
Courses include:
- Understanding Customers
- Marketing Management
- Marketing Research
- Advertising
- Global Marketing
Check out the full curriculum
Visit university websiteKey information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
- Starting
- Apply before , International
-
Language
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Credits
Delivered
Disciplines
Business Administration Marketing View 2835 other Bachelors in Business Administration in United StatesExplore more key information
Visit university websiteAcademic requirements
English requirements
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Other requirements
General requirements
- Cumulative high school grade point averages of 3.5 or above are generally admissible
- Applicants with cumulative grade point averages between 2.5 and 3.5 will be considered based on the quality of academic preparation:
- Number and types of college preparatory courses
- Positive trend of grades
- Submission of SAT or ACT scores are optional for the incoming class
- Upon review of a submitted application, letters of recommendation or essays may be requested
Make sure you meet all requirements
Visit university websiteTuition Fee
-
International
30960 USD/yearTuition FeeBased on the tuition of 15480 USD per semester during 48 months. -
National
30960 USD/yearTuition FeeBased on the tuition of 15480 USD per semester during 48 months. -
In-State
14544 USD/yearTuition FeeBased on the tuition of 7272 USD per semester during 48 months.
Living costs for Dearborn
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit university websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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