Overview

Throughout this Digital Marketing BBA program of University of Michigan - Dearborn , you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.

Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.

What Will I Learn?

Students will be knowledgeable about the business disciplines.

Students will be effective communicators and team members.

Students will be competent in the application of technology.

Students will be knowledgeable about global business practice and managing a diverse workforce.

Students will be knowledgeable about ethical principles and their application.

Students will apply critical thinking skills to business situations.

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Programme Structure

Courses included:

Digital Consumer Search and Marketing

Marketing Research

E-tailing and Retailing

Digital Analytics and Content

Understanding Consumers

Check out the full curriculum

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-01-08 00:00:00
- Apply before 2024-11-15 00:00:00 , International
Starting 2025-09-03 00:00:00
- Apply before 2025-08-01 00:00:00 , National
- Apply before 2025-04-01 00:00:00 , International

Language

English

IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Disciplines

Digital Marketing View 224 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

2.5

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Michigan - Dearborn and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Cumulative high school grade point averages of 3.5 or above are generally admissible
Applicants with cumulative grade point averages between 2.5 and 3.5 will be considered based on the quality of academic preparation:

Number and types of college preparatory courses
Positive trend of grades

Submission of SAT or ACT scores are optional for the incoming class
Upon review of a submitted application, letters of recommendation or essays may be requested

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

34960 USD/year

Tuition Fee

Based on the tuition of 34960 USD per year during 48 months.
National

34960 USD/year

Tuition Fee

Based on the tuition of 34960 USD per year during 48 months.
In-State

18544 USD/year

Tuition Fee

Based on the tuition of 18544 USD per year during 48 months.

Living costs for Dearborn

1000 - 1500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What Will I Learn?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Living costs for Dearborn

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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