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Digital Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
, MI,
Digital marketing is where marketing meets digital media, such as the internet, social media, cell phones and video games. Digital marketing covers activities such as search engine optimization, viral marketing, web analytics, social network marketing, experiment-based market research, and reputation management. Majoring in digital marketing and marketing is not permitted. 

About

With the rise of smartphones, tablets, video games and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. The Digital Marketing major is designed to give you the skills you need to thrive in the ever-changing digital world.

Learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Detailed Programme Facts

  • More details: Applications are accepted until the first day of class each semester. To receive full consideration for various freshman scholarships, apply by December 15. 
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include
  • Career Planning & Develop
  • Proj Mgmt & Leadership Skills
  • Managerial Communication
  • Corporate Responsibility
  • Managerial Economics
  • Strategic Management
  • Advanced Business Statistics
  • Corporate Finance
  • Data Mining for Bus Intel
  • Understanding Customers
  • Marketing Management
  • Glbl Mrkting&Consumr Cultre
  • Digital Comm Strategy
  • Database Systems I
  • Managing Elec Commerce Syst
  • Advanced Computer Application
  • Digital Consumer Srch&Mktg
  • Marketing Research
  • E-tailing and Retailing
  • Advertising
  • Digital Analytics&Content Mktg

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Freshmen who have attended secondary school abroad are expected to meet the same general admissions requirements as U.S. students.   

Academic performance in high school

  • Successful completion of secondary school program before enrollment at UM-Dearborn
  • Solid preparation in the traditional academic college-preparatory subjects is required (English, math, science, social studies), by pursuing a general academic (non-vocational) program of study - see specific requirements by country
  • Trend of grades and mix of academic courses will be considered

SAT and/or ACT test scores

  • The highest composite test score is used in the Admission decision

Language proficiency test (TOEFL, MELAB, IELTS)

Tuition Fee

  • International

    183 USD/credit
    Tuition Fee
    Based on the original amount of 183 USD per credit and a duration of 48 months.
  • National

    183 USD/credit
    Tuition Fee
    Based on the original amount of 183 USD per credit and a duration of 48 months.
  • In-State

    105 USD/credit
    Tuition Fee
    Based on the original amount of 105 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dearborn Heights

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

UM-Dearborn offers many sources of funding each year to assist students with their academic and living expenses.  There are countless funding resources available from outside the university.  Students are encouraged to actively research all applicable scholarship opportunities.  

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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