Overview

While students in the Marketing - Digital Marketing program at The City University of New York will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:

General Marketing
Advertising and Marketing Communication
International Marketing
Digital Marketing
Marketing Analytics

What you'll learn

Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.

International business is a multidisciplinary field of relevance to students of business with a broad range of interests and in preparation for careers in organizations ranging from small import-export firms to large multinational corporations.

The department offers a major in marketing management and a major in international business.

Programme Structure

Courses include:

Marketing Research
Marketing Web Analytics and Intelligence
Interaction Design: Designing Innovative Digital Products and Services
Direct Marketing I: Strategies and Tactics
International Supply Chain Management
Marketing Analytics with Big Data

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2024-08-25 00:00:00
- Apply before 2024-02-01 00:00:00
Starting 2025-01-25 00:00:00
- Apply before 2024-09-15 00:00:00

Language

English

IELTS

6.5

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PTE Academic

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing Digital Media Digital Marketing View 741 other Bachelors in Digital Media in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

PTE Academic

More about PTE Academic

TOEFL^® IBT

Interested in an IELTS preparation course? Get started here

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The City University of New York and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

High School transcript/diploma or equivalent
Overall Grade Point Average and success in individual subjects
Curriculum rigor
College essay (recommended)
Letters of recommendation (optional)
Evidence of demonstrated leadership and intellectual curiosity (recommended)
Official English Translation of Foreign Records
TOEFL, IELTS or PTE Score (for students requiring an F-1 or J-1 visa) – As an alternative, we are currently accepting the Duolingo English Exam.

Tuition Fee

To always see correct tuition fees

International

18600 USD/year

Tuition Fee

Based on the tuition of 620 USD per credit during 48 months.
National

18600 USD/year

Tuition Fee

Based on the tuition of 620 USD per credit during 48 months.

NY resident: $3,465 per semester

Living costs for New York City

1819 - 3968 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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