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Public Relations (Communications and Media Studies Concentration), B.A.

  • Application Deadline
  • 48 months
    Duration
Boston, MA, United States
The Public Relations (Communications and Media Studies Concentration) program at Fisher College helps students to acquire the strategic communication and relationship-building skills needed to succeed in this industry. 
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Overview

Public relations is best thought of as a communication process, one that helps organizations maintain mutually beneficial relationships with key stakeholders.

Strong writing and oral communication skills are a must, as is the ability to research information efficiently and communicate effectively using the latest social media tools. Jobs in public relations include: publicist, lobbyist, media liaison, copywriter, scriptwriter, corporate spokesperson, and public relations manager.  

Program Outcomes

The Public Relations (Communications and Media Studies Concentration) major at Fisher College is an interdisciplinary program that combines courses in communication, advertising, public relations, and journalism.

The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.

The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study.  

Learning Outcomes

  • Understand the scope of public relations and the principle role research, counseling, and communication play in public relations activities.
  • Recognize the ethical component involved in responsible public relations practices.
  • Identify the primary strategic functions of news management, community relations, crisis management, and lobbying and the full-time positions available in each.
  • Conduct a communication audit to achieve client goals and meet the needs of diverse publics.
  • Utilize persuasion and communication theories when formulating public relations tactics.
  • Assess an organization’s public relations needs and recommend solutions that can be carried out via social media.
  • Create a public relations campaign.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses  include:

  • Introduction to Human Communications 
  • Introduction to Mass Communications 
  • Computer Concepts and Applications 
  • English 
  • Common Experience
  • Basic Statistics 
  • Principles of Management 
  • Introduction to Psychology 
  • Humanities Elective 
  • Public Speaking 
  • Media Writing 
  • Introduction to Public Relations 
  • Introduction to Digital Video Production 
  • Intermediate Writing 

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

General Requirements

  • A completed application form. We recommend that international students apply via the International Student Online Application.
  • A $50 application fee.
  • An official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable. Transcripts must be translated into English. If you are not able to provide an official, translated transcript, we recommend that you utilize the services of the Center for Educational Documentation (opens in new window), to provide Fisher College with appropriate documentation.
  • Official results from the Test of English as a Foreign Language (TOEFL) or its equivalent.

Tuition Fee

  • International

    30389 USD/year
    Tuition Fee
    Based on the original amount of 30389 USD per year and a duration of 48 months.
  • National

    30389 USD/year
    Tuition Fee
    Based on the original amount of 30389 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Boston

  • 1560 - 3240 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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