Placeholder image for Mass Communications-Public Relations and Advertising

Mass Communications-Public Relations and Advertising, B.A.

  • Application Deadline
  • 48 months
    Duration
Dover, DE, United States
In Delaware State’s Public Relations and Advertising program, students learn by doing. The program is built around hands-on, project-based assignments that simulate real-world PR situations. It culminates in an off-campus internship that yields professional contacts, builds student resumes, and provides the job-ready skills that employers look for in new hires.

Overview

Students develop superior writing skills and learn to write for a range of media, including print, broadcast, and the Internet. They also learn layout and design, while working with state-of-the-art digital graphics technology. Above all, they cultivate a sense of how to communicate strategically — how to motivate an audience, influence public opinion, and change behaviors.

Our public relations graduates have a successful track record of employment. In addition to landing jobs with advertising firms and public relations agencies, Delaware State grads have found work as in-house publicists and writers for corporations, government agencies, and nonprofit organizations. Others have gone into the radio, television, and newspaper industries.

Detailed Programme Facts

  • More details:

    International students: Apply no later than 90 days prior to the Fall and Spring semesters

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

The Public Relations and Advertising program cultivates a broad range of industry-specific skills, including:

  • public relations writing
  • branding and campaigns
  • public opinion research
  • organizational communications
  • news writing and editing
  • layout and design

Courses include:

  • Social Science Elective
  • Public Relations Writing OR Creative Advertising Techniques 
  • Media Research Techniques
  • Global Societies
  • Mass Comm Elective 
  • Media Law and Ethics
  • Social Media and Analytics 

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • English: 4 units Writing, Literature and Oral Communication
  • Mathematics: 3 units Courses must include Algebra I & II and Geometry or the equivalent (recommend a fourth higher math course)
  • History: 2 units One World History and one other History
  • Social Studies: 1 unit: Civics, American Government, Economics, Geography or Psychology 
  • Science: 3 units Courses with a laboratory. Must include one or more of the following: Biology, Chemistry and/or Physics
  • Foreign Language: 2 units Recommend within the same language. If within the same language, there must be course progression
  • Electives: 4 units May include any additional class from subject areas listed above or Art, Theatre/Drama, Music and/or Computer Science 

Tuition Fee

  • International

    8452 USD/year
    Tuition Fee
    Based on the original amount of 8452 USD per year and a duration of 48 months.
  • National

    8452 USD/year
    Tuition Fee
    Based on the original amount of 8452 USD per year and a duration of 48 months.
  • In-State

    3934 USD/year
    Tuition Fee
    Based on the original amount of 3934 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dover

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?