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Media and Communication, Advertising Communications Concentration, B.Sc.

  • Application Deadline
  • 48 months
Salem, IL, United States
Advertising students take courses in advertising principles and copywriting for a variety of media. They also produce print, radio, and video ads in our media lab and work on real-world advertising projects locally and nationally. The Media and Communication, Advertising Communications Concentration program is offered by Salem State University.
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The Bachelor of Science in Media and Communication, Advertising Communications Concentration combines theory and practice, professional standards and hands-on experience to equip students with the background and skills necessary for professional roles in the information age. Intensive courses in writing, editing, research, and digital design prepare students to work in a variety of communications fields. Students learn how to work in print, online and video formats. Many students earn internship credit at public relations agencies, advertising firms, television studios, and newspapers. On-campus opportunities include writing for The Log, the student newspaper; assisting in the Communications computer labs; participating in the student chapter of the Public Relations Society of America; and working with the American Advertising Federation. The capstone Seminar course, COM 503 requires seniors to create a professional portfolio of their work and to consider their options in the professional world or graduate school.

The Communications major consists of 42 credits and offers five choices to students: Advertising, Journalism, Media Production, Media Studies, and Public Relations. All students in the major take: Introduction to Communications, Writing for Media, Computer Production, Communications Research Methods, Editing, Seminar, and an internship and/or practicum.

Our Mission

Salem State University's mission is to provide a high quality, student-centered education that prepares a diverse community of learners to contribute responsibly and creatively to a global society, and serve as a resource to advance the region's cultural, social and economic development.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to Communications
  • Writing for Media
  • Computer Production in Communications
  • Communication Research Methods
  • Editing
  • Principles of Advertising and Integrated Marketing Communications
  • Print Copywriting
  • Copywriting for Electronic Media

For more information please visit the program website.

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Complete the online application
  • Send us your transcripts
  • Submit your standardized test scores
  • Submit Proof of English Language Proficiency

Tuition Fee

  • International

    18480 USD/year
    Tuition Fee
    Based on the original amount of 18480 USD per year and a duration of 48 months.
  • National

    18480 USD/year
    Tuition Fee
    Based on the original amount of 18480 USD per year and a duration of 48 months.
  • In-State

    11675 USD/year
    Tuition Fee
    Based on the original amount of 11675 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Salem

  • 1100 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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