Overview

The Bachelor of Science in Media and Communication, Advertising Communications Concentration combines theory and practice, professional standards and hands-on experience to equip students with the background and skills necessary for professional roles in the information age. Intensive courses in writing, editing, research, and digital design prepare students to work in a variety of communications fields. Students learn how to work in print, online and video formats. Many students earn internship credit at public relations agencies, advertising firms, television studios, and newspapers. On-campus opportunities include writing for The Log, the student newspaper; assisting in the Communications computer labs; participating in the student chapter of the Public Relations Society of America; and working with the American Advertising Federation. The capstone Seminar course, COM 503 requires seniors to create a professional portfolio of their work and to consider their options in the professional world or graduate school.

The Communications major consists of 42 credits and offers five choices to students: Advertising, Journalism, Media Production, Media Studies, and Public Relations. All students in the major take: Introduction to Communications, Writing for Media, Computer Production, Communications Research Methods, Editing, Seminar, and an internship and/or practicum.

Our Mission

Salem State University's mission is to provide a high quality, student-centered education that prepares a diverse community of learners to contribute responsibly and creatively to a global society, and serve as a resource to advance the region's cultural, social and economic development.