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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
, TX,
Marketing is at the "core" of any business, as every company exists by offering a product or service to its customers. The Bachelor of Business Administration degree in Marketing is designed to prepare students for careers in fields such as brand management, advertising and promotion, sales, market research, retailing, and sports marketing.

About

Marketing courses expose students to methods for successfully promoting goods and services in a dynamic and competitive environment, and cover topics such as consumer behavior, market segmentation, sales management, pricing, research methods, integrated marketing communications, international marketing, and ethics. Students pursuing this marketing major develop the skills necessary to develop marketing strategies and campaigns. Critical thinking and analytical decision-making are emphasized so that upon graduation students are equipped to step into key marketing roles.

Related Careers:

  • Advertising Account Executive
  • Advertising Manager
  • Brand Manager
  • Distribution Channel Coordinator
  • Marketing Coordinator
  • Market Research Analyst
  • Media Planner
  • Online Marketing Specialist
  • Promotion Manager
  • Public Relations Officer

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Buyer Behavior
  • Marketing Research
  • Marketing Management
  • Managerial Economics
  • Operations & Supply Chain Management
  • Leadership
  • Strategy and the Business Environment
  • Seminar in Strategic Management

English Language Requirements

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    500

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Admission Requirements:

  • Apply Texas Application (online)
  • Official Test Scores for proof of the English Proficiency Requirement.
  • Official Academic Credentials/Transcripts
  • SAT and ACT scores (optional)
  • F-1 Student Agreement Form
  • Proof of Funding
  • Additional International Documents
  • Bacterial Meningitis (Needed at the time of enrollment not for admissions)
International Students:
  • Apply Texas Application
  • Official Academic Credentials/Transcripts
  • Students must submit proof of the English Proficiency Requirement
  • F-1 Student Agreement Form.ACT scores (optional)
  • Proof of Funding
  • Passport
  • U.S. Transfers
  • Bacterial Meningitis (Needed at the time of enrollment not for admissions)

Tuition Fee

  • International

    615 USD/credit
    Tuition Fee
    Based on the original amount of 615 USD per credit and a duration of 48 months.
  • National

    615 USD/credit
    Tuition Fee
    Based on the original amount of 615 USD per credit and a duration of 48 months.
  • In-State

    200 USD/credit
    Tuition Fee
    Based on the original amount of 200 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Victoria

  • 994 - 1850 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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