Overview

The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing.

The Business Administration - Sports Marketing BSc program is available at California State University, Fresno. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation.

Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency.

What You Can Learn

How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
The management of the physical flow of products and information throughout the entire supply chain.
How to build a marketing plan for the person or firm interested in the development of a new product or service.
The Policies and practices of firms engaged in international world trade.
The Development and application of marketing strategies in sports and sports-related industries.
The use of the internet as a source of marketing information and as a marketing tool.

Programme Structure

Courses include:

Sports Marketing

E-Marketing Technologies and Social Media

Professional Selling & Sales Force Management

Sports Licensing, Sponsorship, and Promotion

Healthcare Marketing

Political Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2024-08-21 00:00:00
- Apply before 2024-08-01 00:00:00 , National
- Apply before 2024-07-01 00:00:00 , International
Starting 2025-01-18 00:00:00
- Apply before 2024-11-01 00:00:00

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Disciplines

Business Administration Marketing Sports Management View 713 other Bachelors in Sports Management in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

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PTE Academic

More about PTE Academic

TOEFL^® IBT

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Other requirements

General requirements

Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application

Official English language proficiency

Original or certificated copies of in-progress or final transcripts

A copy of graduation certificate (if applicable)

Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study

A copy of the biographic information/photo page in your passport

Statement of purpose, principal's or teacher's recommendation is encouraged not required

Tuition Fee

To always see correct tuition fees

International

16430 USD/year

Tuition Fee

Based on the tuition of 16430 USD per year during 48 months.
National

16430 USD/year

Tuition Fee

Based on the tuition of 16430 USD per year during 48 months.
In-State

5742 USD/year

Tuition Fee

Based on the tuition of 5742 USD per year during 48 months.

Living costs for California

1000 - 1500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Sports Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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