• Anytime
    Application Deadline
  • 36 months
    Duration

Overview

Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. 

This BA in Communication and Public Relations program at EU Business School will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Learning outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

  • Gain an understanding of the field of public relations and be able to devise basic communications strategies.
  • Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
  • Show in-depth knowledge of the major theories of communications and their applicability.
  • Demonstrate proficient oral and written skills.

Students completing this major pursue careers in:

  • Information Management
  • Media Relations
  • Employee Communications
  • Web-Based Communications

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Foundations of Business Management 
  • Marketing Management 
  • Writing Communication Skills 
  • Accounting 
  • Microeconomics 
  • Elementary Calculus 
  • IT Software for Business 
  • Environmental Sustainability 
  • Seminars / Industrial Visits 
  • Ethics in Business
  • Oral Communication Skills 

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

All applicants should submit the following documents in order to complete the application process:

  • 1 completed application form (if the application was not filled in online)
  • 1 certified copy of high school diploma and transcripts
  • 2 letters of recommendation
  • 1 written or video essay
  • An electronic passport photo or 3 printed passport-size photos
  • 1 copy of valid passport or ID card
  • 1 bank certificate or letter certifying the applicant's financial solvency
  • €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU

This programme is taught in different countries. Which country are you interested in?

Tuition Fee

  • International

    12900 EUR/year
    Tuition Fee
    Based on the original amount of 12900 EUR per year and a duration of 36 months.
  • EU/EEA

    12900 EUR/year
    Tuition Fee
    Based on the original amount of 12900 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

For Barcelona

  • Sem one and two: €12,900
  • Sem three to six/year: €12,900

For Geneva and Montreux

  • Sem one and two: CHF 27,600
  • Sem three to six/year: CHF 27,600

Living costs

  • München, Germany

    1078 - 1690 EUR/month
    Living Costs
  • Genève, Switzerland

    1925 - 2850 CHF/month
    Living Costs
  • Montreux, Switzerland

    1700 - 2200 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Communication and Public Relations
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The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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