Marketing, Bachelor | Maynooth University | Maynooth, Ireland
36 months
14000 EUR/year
Tuition fee
Apply date
Start date


If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this Marketing degree from Maynooth University is for you.  

Visit the official programme website for more information


You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.

This Marketing degree from Maynooth University also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.

Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.

Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.


  • Business graduates are consistently among the most employable in the Irish education system. For example, marketing graduates can expect to take up roles in marketing, digital marketing, social media management, sales, and consulting in Irish or international organisations in different industries. In the public sector, there are roles in state agencies, voluntary organisations, the civil service, charities, NGOs, and others, for marketing graduates.
  • In addition, as you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the view of the final customer.
  • Many of our students have also gone on to further study in a MSc programme at Maynooth University or in other leading universities in Ireland or abroad.

Programme Structure

Courses include: 

  • Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business.
  • Optional 10 credit Electives

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT


180 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  •     Official academic transcripts and diplomas
  •     Passport
  •     Statement of purpose
  •     Letters of recommendation (x2) for postgraduate students only
  •     English proof of proficiency (if required).  If your score is pending you may submit your application for review and send your score later.

Tuition Fee

To alway see correct tuition fees
  • International

    14000 EUR/year
    Tuition Fee
    Based on the tuition of 14000 EUR per year during 36 months.

Living costs for Maynooth

650 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Maynooth University


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