• Application Deadline
  • 48 months
    Duration
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Overview

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. This Marketing and Business (Hons) degree from Abertay University is designed to build your career as a marketer and professional manager.

The hugely popular marketing and business degree is accredited by the CIM (Chartered Institute of Marketing). We develop marketing graduates with a passion and flair for innovation, creative design and the ability to solve real-world business challenges.

Covering areas such as 'Understanding the Customer' through to 'Brand Management', we give you a thorough grounding in how marketing and business work. Plus you’ll engage with industry through guest speakers, client projects, placements, sales pitches and offsite visits.

The s have recently worked on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

As well as developing your marketing and business skills, we focus strongly on employability, helping prepare you for your future career.

Careers 

Graduates who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including: 

  • Marketing managers 
  • Global marketing executives 
  • PR and marketing managers 
  • Brand managers 
  • Community managers 
  • Advertising managers 
  • Sales managers 
  • Market research analysts 

Accreditation

CIM-accredited

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 48 months
    Part-time
    • Average part-time duration 96 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Modules include:

  • Introduction to Accounting
  • Understanding the Customer
  • Marketing
  • Managing People and Ideas
  • Business Economics 
  • Digital and Social Media Marketing
  • Project Management

English Language Requirements

  • Minimum required score:

    78

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent.  National 5 ESOL is accepted in lieu of National 5 English. National 5 Lifeskill Maths accepted in lieu of Maths.

Below are the literate subjects we accept for entry on this course:

  • Business Management
  • Classical Studies
  • Economics
  • English
  • English for speakers of other languages
  • Geography
  • History
  • Media Studies
  • Modern Studies
  • Philosophy
  • Politics
  • Psychology
  • Religious, Moral and Philosophical Studies
  • Sociology

Tuition Fee

  • International

    14000 GBP/year
    Tuition Fee
    Based on the original amount of 14000 GBP per year and a duration of 48 months.
  • EU/EEA

    1820 GBP/year
    Tuition Fee
    Based on the original amount of 1820 GBP per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

English, Welsh and Northern Irish Students: 9,250 GBP

Living costs for Dundee

  • 787 - 1500 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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