Abertay University invites you to develop highly relevant marketing knowledge and skills for a digital era, including social media marketing, brand management, market research and creative design using problem-based learning methodology. This Marketing and Business (Hons) programme is designed to build your career as a marketer and professional manager in a small or large organisation.
Our hugely popular marketing and business degree has been accredited by the CIM (Chartered Institute of Marketing). The programme is designed to develop marketing graduates with a passion and flair for innovation, creative design and the ability to seize real-world business opportunities.
You’ll also engage frequently with industry through guest speakers, client projects, placements, sales pitches and offsite visits. Our students have recently worked on projects for organisations such as:
In addition, through the Marketing Society, you’ll enjoy opportunities to network with local and national marketers.
Graduates who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:
You can apply until:
Always verify the dates on the programme website. programme website.
You can choose to do this programme part-time or full-time.Full-time
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
Minimum required score (Grade B2):
C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.
Note: degree programmes and applications may require a more specific minimum score for admission.
All applicants must have a pass in English and Maths/Lifeskill Maths in any of the following - National 5 grade C or GCSE grade C/4.
Below are the literate subjects we accept for entry on this course:
English, Welsh and Northern Irish Students: 9,250 GBP
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.