• Application Deadline
  • 48 months


Abertay University invites you to develop highly relevant marketing knowledge and skills for a digital era, including social media marketing, brand management, market research and creative design using problem-based learning methodology. This Marketing and Business (Hons) programme is designed to build your career as a marketer and professional manager in a small or large organisation.

Our hugely popular marketing and business degree has been accredited by the CIM (Chartered Institute of Marketing). The programme is designed to develop marketing graduates with a passion and flair for innovation, creative design and the ability to seize real-world business opportunities.

You’ll also engage frequently with industry through guest speakers, client projects, placements, sales pitches and offsite visits. Our students have recently worked on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

In addition, through the Marketing Society, you’ll enjoy opportunities to network with local and national marketers.


Graduates who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including: 

  • Marketing managers 
  • Global marketing executives 
  • PR and marketing managers 
  • Brand managers 
  • Community managers 
  • Advertising managers 
  • Sales managers 
  • Market research analysts 



Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 48 months
    • Average part-time duration 96 months
    • Part-time variant
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Modules include:

  • Introduction to Accounting
  • Understanding the Customer
  • Marketing
  • Managing People and Ideas
  • Business Economics 
  • Marketing Research in Practice

                                              English Language Requirements

                                              You only need to take one of these language tests:

                                              • Minimum required score:


                                                The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                                                Schedule TOEFL®
                                              • Minimum required score:


                                                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                                                Schedule IELTS

                                                Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

                                              Academic Requirements

                                              All applicants must have a pass in English and Maths/Lifeskill Maths in any of the following - National 5 grade C or GCSE grade C/4.

                                              Below are the literate subjects we accept for entry on this course:

                                              • Business Management
                                              • Classical Studies
                                              • Economics
                                              • English
                                              • English for speakers of other languages
                                              • Geography
                                              • History
                                              • Media Studies
                                              • Modern Studies
                                              • Philosophy
                                              • Politics
                                              • Psychology
                                              • Religious, Moral and Philosophical Studies
                                              • Sociology

                                              Tuition Fee

                                              • International

                                                13800 GBP/year
                                                Tuition Fee
                                                Based on the original amount of 13800 GBP per year and a duration of 48 months.
                                              • EU/EEA

                                                1820 GBP/year
                                                Tuition Fee
                                                Based on the original amount of 1820 GBP per year and a duration of 48 months.
                                              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                                              English, Welsh and Northern Irish Students: 9,250 GBP

                                              Living costs for Dundee

                                              • 787 - 1500 GBP/month
                                                Living Costs

                                              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                                              • If you're a Scottish or EU domiciled undergraduate student studying full-time at a Scottish University, then the Students Awards Agency for Scotland (SAAS) will pay your undergraduate tuition fees providing you are not repeating a period of study, or currently hold a first degree qualification.
                                              • If you're a student from England, Wales or Northern Ireland, you can apply to Student Finance Online Services for a tuition fee loan to cover the cost of your tuition fees. The loan is not means tested.
                                              • If you're an international student from outside of the EU, then you're likely to pay overseas tuition fee rates and will not be entitled to help with tuition fees. 

                                              Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                              The Global Study Awards: get funded with up to £10,000 to study abroad

                                              Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.