Marketing and Business Management (Hons)

Overview

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:

• Royal Bank of Scotland (RBS)
• British Telecom (BT)
• Heineken
• Michelin

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world.  Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

Career

Graduates of the Marketing and Business Management (Hons) degree at Abertay University have gone on to enjoy successful careers in all areas of marketing, including:

• Marketing managers
• Global marketing executives
• PR and marketing managers
• Brand managers
• Community managers
• Advertising managers
• Sales managers
• Market research analysts