48 months
14000 GBP/year
1820 GBP/year
Tuition fee
Apply date
Start date


Study a CIM-accredited Marketing and Business Management (Hons) degree at Abertay University. With our outstanding industry links, you will learn how marketing really operates through expert guest speakers, projects that tackle real world business problems, work placements, sales pitches and offsite visits.

Visit the official programme website for more information


Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world.  Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.


Graduates of the Marketing and Business Management (Hons) degree at Abertay University have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

Programme Structure

Courses include:

  • Accounting 
  • Marketing 
  • Managing People and Ideas
  • Sociology of Media 
  • Digital Marketing Principles 
  • Business Analytics
  • Digital Sociology
  • Project Management 
  • Researching Business

Key information


  • Full-time
    • 48 months
  • Part-time
    • 96 months

Start dates & application deadlines


480 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • All applicants must have passes in English and Maths, Lifeskill Maths or Application of Maths - National 5 grade C or GCSE grade C/4 or equivalent.  National 5 ESOL is accepted in lieu of National 5 English. 
  • Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
  • International Baccalaureate - English B at S5 or H4, English A no specific grade required
  • European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

Tuition Fee

To alway see correct tuition fees
  • International

    14000 GBP/year
    Tuition Fee
    Based on the tuition of 14000 GBP per year during 48 months.
  • National

    1820 GBP/year
    Tuition Fee
    Based on the tuition of 1820 GBP per year during 48 months.

England, Northern Ireland, Wales and the Republic of Ireland: £9250

Living costs for Dundee

787 - 1494 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Business Management (Hons)
Abertay University


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