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Business and Marketing Management, B.A.

Business and Marketing Management, B.A.

  • Application Deadline
  • 48 months
Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. The Business and Marketing Management programme is delivered by University of Gloucestershire.


This will help you become a well-rounded professional understanding both the operations of a business and how best to promote it. Alongside this, the Make It business experiences are designed to ensure that you stand out from the crowd when you graduate. The Business and Marketing Management programme is delivered by University of Gloucestershire.

Make It international: work with businesses abroad. You will study the principles of modern enterprise from an international perspective while engaging and working with businesses in the thriving capitals of either New York or Milan - the choice is yours. New York offers the opportunity to see Wall Street, the iconic NASDAQ building and the world’s largest stock exchange. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success. Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not. For this vital reason, the trip is included in the cost of your fees.

Make It real: learn from people who have been there and done it. Leading international brands and business figures will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will analyse actual case studies, take part in work simulations and pitch your ideas to business experts. In your final year you will be able to take part in an exciting business or marketing challenge with an international or UK brand.

Make It happen: grow into a career-ready graduate. Work placement opportunities give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working internationally for companies such as IBM.


Make It with a degree accredited by the Chartered Institute of Marketing,

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include
  • Personal and Professional Portfolio
  • The Global Business Environment
  • Understanding Organizations
  • Understanding Business and Financial Information
  • Customer Behaviour
  • Marketing Principles
  • Marketing Communications
  • Managing Business Operations
  • Managing Human Resources
  • Marketing Research and Analysis
  • Marketing Management
  • Building and Sustaining Strategy
  • Strategic Marketing
  • How Brands Work
                          Option modules
                          • International Field Trip
                          • Accounting for Finance and Decision Makers
                          • Business Placement
                          • e-Interactivity and Social Media
                          • International Marketing
                          • Research Dissertation
                          • Investigative Study
                          • Dissertation
                          • Investigative Study
                          • Managing Change
                          • Corporate Financial Management
                          • Services Marketing
                          • Cultural Issues in Management
                          • New Business Enterprise
                          • Strategies for Globally Responsible Leadership
                          • Managing Innovation and Entrepreneurship
                          • Relationship Marketing
                          • Cultural Issues in International Marketing
                          • International Marketing Strategies
                          • Post Placement Project

                                                              English Language Requirements

                                                              You need the following IELTS score:

                                                              • Minimum required score:


                                                                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                                                                Schedule IELTS

                                                                StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

                                                              Academic Requirements

                                                              • 120 tariff points
                                                              • BBB at A levels, DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.
                                                              • Grade C in GCSE English and Mathematics (or equivalent) are normally required.

                                                              StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

                                                              • You are considered ineligible for admission
                                                              • You need to improve your academic, study, research or language skills
                                                              Search all Pre-Bachelors

                                                              Tuition Fee

                                                              • International Applies to you

                                                                13500 GBP/year
                                                                Tuition Fee
                                                                Based on the original amount of 13500 GBP per year and a duration of 48 months.
                                                              • EU/EEA Applies to you

                                                                9250 GBP/year
                                                                Tuition Fee
                                                                Based on the original amount of 9250 GBP per year and a duration of 48 months.
                                                              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                                                              Living costs for Cheltenham

                                                              • 660 - 1140 GBP/month
                                                                Living Costs

                                                              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                                                              StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                                              The Global Study Awards: get funded with up to £10,000 to study abroad

                                                              Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.