Fashion Marketing with Management

Overview

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative Fashion Marketing with Management BA course at the University of Southampton is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including: 

• Digital Marketing 
• Consumer Intelligence
• Product Management
• Retail Futures
• Trend Forecasting
• Strategic Fashion Issues
• Fashion Styling and Creative Practice

As part of your degree you can: 

• spend a year in employment between years 2 and 3
• spend a year studying overseas at a partner university
• visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
• attend talks from influential external industry speakers and brands
• visit museums and industry trade shows such as Pure London and SEEK in Berlin
• take an exam to achieve a professional certificate in digital marketing as part of your studies
• work to commercially relevant briefs 
• contribute to our in-programme FEAST magazine
• become a student ambassador representing the school and programme

Career Opportunities

You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:

• marketing and digital marketing
• communications
• buying
• styling
• PR
• digital commerce
• merchandising
• brand management
• editorial production
• retail management